Welp, that didn’t take long. Just a couple days ago, Travis shared his first impressions of Forge+Bond’s prototype handlebar, but we didn’t know what it would cost. And we didn’t know when—or if—it would come to market. That may not seem like a normal way to announce a product, but this isn’t a normal product.
Forge+Bond is probably doing a bunch of ongoing experiments with Fusion Fiber, their signature thermoplastic carbon material (see our first post about Forge+Bond for more details). The handlebars probably happened to be far enough along that they wanted to see what people thought. And maybe they saw a big uptick in traffic from the handful of reviews and handful of teasers that have been circulating. So, they picked a date and a price. The date is today, and the price is $265.