For lifers like us, it’s always kind of exciting when a celebrity is spotted riding a bike. And it’s an even more exciting when it’s a nice bike. Whose heart didn’t swell when they saw that photo of Conan O’Brien on his Serotta? Unfortunately, for every Conan O’Brien podcast with a Dutch frame builder, or David Byrne book about urban cycle touring, there are a dozen Simon Cowell injuries on overpowered e-bikes. Especially in the U.S., we all too rarely see the people who drive mainstream culture putting bikes in a positive light. That’s why Canyon’s partnership with LeBron James is such a big deal.
