We have seen Jared Graves on a bike before, we have seen Canada before, we have heard electro/dub/pop before, and not that any of those things are wrong. I am happy as a clam to watch Mr. Graves absolutely tear apart any trail, but what this video does differently  is the way it deals with its the sound design.

The muffled percussion and submerged staccato of Jared and his bike as he rips down the trail evoke the sensation of riding in a way that I haven’t heard expressed in other videos. Sound designer Keith White has accurately captured the sound of riding, the high tinny clanking goes away, much as it does when riding, as if those sharp sounds those peaks without substance just can’t reach our ears.

What Keith has expressed here is the onomatopoeia of riding, the thwacks, blahps, schralps, fufks, etc that flood our ears while we fly down a trail, the noises that wholly invade our audio system, a compliment to our senses, a full expression of action. Have a look, watch the fun, and pay attention to the sound of shredding.