Stoked to see some familiar logos in this one:

“Modify Industries, Inc., a San Francisco-based company that designs and manufactures interchangeable watches, announced today their recent collaborations with iconic IBD’s, cycling teams and street cycling heroes.

Following their successful Kickstarter campaign – ‘Mod-To-Order’- Modify Watches can now print-on-demand fully-customized watch designs These are printed and assembled in the San Francisco, CA and Modify is proud to offer the same process to cycling teams and IBD’s. This control over the supply chain and production enables Modify to service both large and small shops, as well as teams.

Modify has made custom watches for SRAM,Pinarello, Ritte Racing, Hodala Cyclocross Team,Cyclehawk, Godspeed Courier and Levi’s GranFondo to name a few. Shops such as One On One Bicycle in Minneapolis and West End Bikes in Portland are signed on to carry custom watches as well as stock options.”

Customize your own at Modify Watches and see more below.