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“There’s something to be said for buying products from folks who’ll lose their house if it fails – you’d better believe they checked their math.” Loren Mason-Gere, Marketing Manager for Rolf Prima Wheel Systems, offers a peek into the product development of their new hooked-rim all-road wheels and makes the case for small brands leading innovation by staying their course rather than chasing trends. Read the article and join the discussion below.
During a visit to my hometown of Grand Rapids, MI this past summer I stopped in at Velocity USA, purveyors of finely shaped and colorful formed aluminum. Jill Martindale – resident endurance racing aficionado and winter weather lover – graciously took time out of her day to show me around their manufacturing facility. I’ve been a fan of Velocity for quite a while (still have a 20ish-year-old set of Deep Vs kicking around) and was very geeked out roaming around the factory with Jill, observing the precision processes that go into creating each rim and wheel build, and meeting the folks that make it all happen.
This is the third video the boys at ERTZUI FILM have produced for Germany’s premier wheelbuilder, Light Wolf Studio and if you’re wondering why they spend so much time documenting this talent, well, watch the video! … and if you like this, check out the full-length edit at their Vimeo.
