Rodeo Adventure Labs was founded as an open-to-anyone team a decade ago by Stephen Fitzgerald and a group of friends in search of less rules and more fun on bikes. Since becoming a production bike company with an emphasis on versatility, customization, and—always—refined design, Rodeo has retained a culture of questioning the norm. Today, Hailey Moore shares a long-form profile of the high points and headwinds Rodeo has navigated over the past ten years, and exciting insights into how the company is thinking about its future. To accompany this Shop Visit, we’re also sharing people-and-bike portraits of the folks behind Rodeo Adventure Labs in a separate Radar.
