#sierra-nevada-beer

Reportage By: Paul Component Engineering

The Paul Component Engineering, Monē Bikes, and Sierra Nevada Sierra Recycler Cruiser

For the 6th year in a row, Sierra Nevada Brewing Co asked Paul Components to build a custom one-off bike for them to show-off at Sea Otter Classic in Monterey, then give-away to raise money for a non-profit. After thinking long and hard about what’s already been done and hasn’t been done at Sea Otter, Paul came up with a wild proposition for a super fun bike that would be a conversation starter for sustainability and environmental thoughtfulness in bicycle manufacturing, the #SierraRecycler. Sierra Nevada loved this idea, being leaders in solar power, recycling, estate farming, transportation, composting, and water reclamation in the craft beer industry. Read on to learn more about how this project came together from the folks at Paul!

Reportage By: California Travis

Many Hands in the Mix: the 2020 Sierra Explorer by BTCHN Bikes

As with year’s past, we love featuring this Chico collaboration between Sierra Nevada, Paul Component, and a California-based frame builder. This year’s bike is stunning and with it comes a huge photo gallery documenting this beautiful build. Check the official press release below with all the juicy photos and read on to find out how you can win this bike!

Radar

Check out REVEAL: an ECHOS and Sierra Nevada Virtual Tradeshow Discussion for the Outdoor and Cycling Industry

It’s not just cycling but all industries have canceled or postponed their trade shows this year. REVEAL is a solution during a time of need, and you can join in! ECHOS is hosting two-panel discussions, one for the Outdoor industry as a whole happening today from 12-1 PST. You can watch that directly on the Sierra Nevada You Tube Channel

Tomorrow the Cycling panel takes place and will be live-streamed right here on The Radavist from 12-1, so stay tuned!

To learn more, head over the REVEAL site and be sure to tune in here tomorrow at noon for the cycling industry panel! All are welcome to join us for these conversations around how the collective industries and communities who thrive on the outdoors are being impacted by the coronavirus, the surge in outdoor activities, and perspectives on what may be ahead for us all beyond our front door in the days and months to come.

Links for the discussions! Don’t miss tomorrow’s Cycling featurette!
OUTDOOR – https://youtu.be/9vJISidiVRQ
CYCLING – https://youtu.be/Br8s-d4KuuA

Radar

PAUL Component and Sierra Nevada Built a Sierra Klunker

This is such a magical project and everyone involved put in so much effort to put their best foot forward. It’s such a pleasure to kick off NAHBS weekend with a look at the Sierra Klunker, built with the new limited edition Paul Component Engineering Green parts!. Check out the press release and photos below!