Schwalbe is the world’s first and (so far) only manufacturer that not only takes back used tires but also uses them to produce new tires. Back in 2022 at Eurobike, the German tire brand announced the “Schwalbe Recycling Program,” an initiative to collect used tires, recycle them, and manufacture new tires with recycled material. This program, which won Eurobike’s “Innovators Prize,” is underway and scaling rapidly, as Schwalbe has received an initial shipment of recycled carbon black (rCB) to begin making the first batch of recycled tires. We thought this sounded exciting, so reached out to Felix Jahn, Schwalbe’s Head of Corporate Social Responsibility, to learn more about the recycling program and where it’s headed.
