Half of the medals for the 2024 Olympic mountain biking events were won on Berd Spokes, which is pretty wild for a small company. From a college apartment idea to a company producing a revolutionary type of bike spoke, Berd has climbed up the ranks. Recently, Renee Hoffman and Nick Noethe visited Berd’s factory in Minnesota and, below, dig into the brand’s Olympic success and how they got started.
