The Radavist

Veteran mountain bike journalist Bob Allen takes us Inside / Out at Exposure Lights, a UK lighting company based in West Sussex. Read on for a brand background and deep dive into what it takes to make industry-leading cycling illumination…

Although I’ve struggled with a lifelong tendency to overcommit, I’m not a total megalomaniac. A few months ahead of this year’s Bespoked, I asked Josh to make the trip over from Arizona to London to cover the event while I (along with my business partner, another Josh, and an amazing team of volunteers) administered it. Running the show was already a massive feat, and I’d have done a disservice to both the show and the builders by trying to document it at the same time. Josh flew over and covered a huge number of bikes and builders with the diligence and dedication that they deserve (for a refresher, you can view those pieces here and here). It was cool to finally meet the guy on the other side of the emails, as we’d been working together for the better part of a year. During the show we were both focused on very separate tasks, but we made some time for a little road trip to visit the factory where Brooks England manufactures leather saddles, which is just outside of Birmingham in the little industrial town of Smethwick.

It’s not all bike frames and parts at the Philly Bike Expo. Jarrod Bunk caught up with a couple of framebuilding fixture-makers at the show and the first one we’re showcasing is the Creator Fixture Frame from Joe Roggenbuck of COBRA Framebuilding.

During a visit to my hometown of Grand Rapids, MI this past summer I stopped in at Velocity USA, purveyors of finely shaped and colorful formed aluminum. Jill Martindale – resident endurance racing aficionado and winter weather lover – graciously took time out of her day to show me around their manufacturing facility. I’ve been a fan of Velocity for quite a while (still have a 20ish-year-old set of Deep Vs kicking around) and was very geeked out roaming around the factory with Jill, observing the precision processes that go into creating each rim and wheel build, and meeting the folks that make it all happen.