Kona Bicycles went through a rough patch around Sea Otter classic and like we predicted, the brand isn’t dead, in fact it was purchased from Kent Outdoors by its original founders, Dan Gerhard and Jake Heilbron. In 1988 Jake Heilbron, aka “Jake the Snake,” founded Kona Mountain Bikes with Dan Gerhard, so it’s amazing that the brand is returning to its roots. Read the full press release, written by the Kona team, below.
