With more and more of the bigger brands going to consumer-direct, other smaller brands are growing out of this new model, offering complete bikes with substantial build kits, in modern geometries, straight to the consumer’s door. Ocoee Bikes has adopted this business practice with three platforms currently; all-road with the Baseline, gravel with the Boundary, and MTB with the Seclud model. Each bike comes in a variety of build kit options, colors, and sizing, allowing the consumer to pick the bike that suits their needs best. Now, this business model does come with some downsides. One of which being by cutting out the middleman – aka the LBS – it will put more pressure on existing shops to adapt to the changing market, something that older shops will have a hard time adjusting to. Another issue is being able to ride one of these bikes before you buy one.
