Category Archives: SF
Mash and Eleven Inc

I love seeing local companies working together. Great job Mash!

“A few weeks ago Dylan, Cubby, Gabe and myself helped Eleven Inc move their  website. Here is the finished piece!”

Mar 10, 2014 7 comments
Erik’s Di2 Alfine 11 Peacock-Nuke Specialized AWOL
Beautiful Bicycle: Erik's Di2 Alfine 11 Peacock-Nuke Specialized AWOL

Ever since Erik showed me the first sneak peek at his Specialized AWOL, I knew I’d have a blast photographing it one day. Little did I know, however, it’d be in San Francisco. By now, you’ve seen photos and video of this bike here on the site. How could you miss it? With the special Nickel PVD – Physical Vapor Desposition – coating, it pops!

Erik even referred to this bike as a “peacock” in the Transcontinental video. It’s almost so distracting that you fail to notice the Shimano Dura Ace Di2 Alfine 11 speed Gates carbon belt drive set up with hydraulic disc brakes. Or the wicked fat tire clearances.

Other nifty details are the Plug by Supernova, which charges electronic devices but one of my favorite frame details is the special bracket for mounting the rear Supernova light onto the non-drive rocker dropout. And of course, the Fällkniven F1 Swedish special forces-issued knife with its (purple) zip-tied sheath.

Trust me, during our ride in the Diablo Range, I was geeking out so hard on this bike.

Yeah, it’s pretty jamming and what better place to shoot it than Bernal Heights in SF, at sundown, as the sky itself put on a color-assault of its own. Countdown to full nuke… 3… 2… 1…

Jan 22, 2014 42 comments
Going AWOL in the Diablo Range
I awoke to this sight. There are sunsets that will forever resonate with you and this is the one.

When Erik and I met at Eurobike last year, we talked about doing a ride to celebrate the Specialized AWOL release. Originally, we talked about Oregon, then LA, but after some research, we realized there were plenty of roads, tracks and trails literally in SF’s backyard.

With the help of Jared from Riv Bike, Erik began to think about a three day route from SF to the Diablo Range, Morgan Territory, Henry Coe and finally, into Morgan Hill where we’d share our story and watch the premier of the Transcontinental film. It seemed like an achievable goal. We’d pack for camping, which included cold nights and mornings and most importantly, we’d take our time.

Rather than actually planning our route, we decided to take trail maps and meander a bit off the beaten path. Digital maps don’t have all the trails marked and some of the current maps of the Diablo range revealed a path none of us had taken. We were set.

Unfortunately, as it tends to go, unexpected elements came into the equation and our plans changed. At first, I was pretty upset about it, seeing as how I was planning on pulling a few stories out of our ride, but after reviewing my photos, I decided it made for a good story…

Part of what the Specialized AWOL project represents is an escape, a desire to get out of your normal ride routine and try something new. Taking a chance if you will. While we didn’t complete our ride, we had fun and saw some incredible displays of color as Mother Nature impressed us all.

Seriously, the sunrise the second day rivals all in my past experiences…

Read on in the Gallery!

There’s more to come, including my review of the AWOL Transcontinental Limited Edition and a Beautiful Bicycle post on Erik’s own bike.

Jan 15, 2014 100 comments
See Ya Later SF!
SF_Bernel-1

It’s been fun, but too chaotic and short. Hopefully I’ll be back for more riding and photos! Sorry if I didn’t get to hang out this trip but I’ll be back!

Jan 14, 2014 2 comments
Well That Was Fun
GO_AWOL_RIDE-41

Apologies for the lack of updates today, I was unable to spend any time online and spent the afternoon working on the story and photos from the weekend. All I’ll say right now is that I had a blast, even though our original plans got shortened a bit.

More to come, including a bunch of rad photos, a review of the AWOL and photos of Erik’s mad-peacock AWOL.

Jan 13, 2014 1 comment
Mash SF: Rainier Schaefer

Leave it to Mash to put out a minute-long video that packs the stoke. Rainier is an exceptionally-strong rider and seeing him climb Fillmore Street like that is impressive!

Jan 10, 2014 40 comments
I’m Going AWOL This Weekend
AWOL_Trip

This morning, the AWOL team and myself left San Francisco for a three day ride through Henry W. Coe state park down to Morgan Hill. While we have a general idea of how we’ll get down there (i.e. excessive speculation), we’re leaving a lot of room for error. Because, let’s face it, no big ride can go down without something going wrong. At least that’s my track record as of late.

I’ll be riding one of the new hydraulic disc, belt drive AWOL Transcontinental limited edition bikes and shooting photos of the ride for a few features on PiNP.

Come Monday, we’ll be showing my photos from the ride at the premier of the Transcontinental AWOL video at Specialized HQ.

Follow Hellhommus and me on Instagram this weekend for updates!

Jan 9, 2014 8 comments
TCB Courier Has an Office

I’m so stoked for TCB Courier. They’ve landed some solid digs and business is good. Check out this video showcasing their new office!

Dec 15, 2013 Comments are OFF