Category Archives: Products
Inspired 10% by Clerks and 90% by Odin’s animalistic warriors….
One of my favorite stories from Norse Mythology relates to nature’s impact on man. Scandanavian warriors would often wear the skin of a bear or a wolf before entering battle, resulting in the spirit of the animal possessing them in battle. As Odin’s personal army the Berserkir were known for ferocity as well as loyalty as they fought for the pack leader. In fact the Old Norse word berserkir, literally translates to “bear-shirt” and was soon called “going berserk.”
Venturing into the woods, be it during an expedition, or just an everyday ride, we too can find ourselves transformed. Every time we push ourselves on the bike, or subsequently find ourselves pushed off the bike, we grow – #RubberSideUp. This introspective experience not only shapes us as riders, but it continues to strengthen our relationship with nature. If anything deserves respect, it’s the woods.
This image of the Berserkir, or Úlfhéðnar, is further empowered by the Norse protection symbol, the Vegvísir, which is a direction sign that enables you to stay the course without being lost. Something extremely beneficial to cyclists.
Drawn by Kyler Martz and made in the US of A by Specialized. Two bottles sell for $27 shipped or $37 shipped Internationally. This is a PAIR of bottles.
Pick up a set below, but PLEASE only order one set.
All-City Cycles recently took their popular Sheriff track hubs and re-worked them drastically improving the functionality. All while keeping the original design language. They lightened the axles, removed material at the flanges and topped off the re-design with Japanese manufactured 6902 bearings which roll incredibly fast and smooth while retaining excellent seals for all weather, all-day everyday durability.
The result is a hubset that weighs a mere 432g,198 for the front, and 234 for the rear. This makes it one of the lightest track hubsets in the world, a figure even more impressive when you consider All-City didn’t eliminate the usefulness of a fixed / fixed or fixed / free option as most racing hubs do.
The new Sheriff SL track hubs are available in 28 and 32 hole versions, silver or black, front and rear. See more at All-City Cycles and place an order through your local shop.
Velo Orange has been on an ’80s kick recently with the latest throwback design being these Drillium Noir cranks. Slated for a fall release, they’ll be priced at what you’d expect coming from VO: affordable.
Niner now offers their Ros 9+ as a frame and fork, allowing you to build yours as you see fit. There’s been a lot of buzz around this frame and after spending a lot of time around one in Los Angeles over the past few weeks, I gotta say that I’m impressed. It looks great and comes from a company like Niner that knows a thing or two about making highly shredable 29rs…
Check out specs for the Ros 9+ frameset at Niner Bikes.
House Industries’ Velo Collection is by far one of my favorite projects of the year and the latest addition is this wool jersey. Check out more information at House Industries!
White MultiKOM? What’s this? You’ll have to pester Scott on Instagram to find out!
David at Death Spray Custom is releasing seven forks in the Deadly Sin Collection. Each fork is custom painted by hand and is inspired from one of the seven sins, beginning with green. This Columbus fork is painted with gold Hatton Wall diamond metal flake with platinum and features “coke white” detailing. Order now at DSC’s Web Shop.
Our friends at Factory Five in Shanghai just issued their latest kits. Their new Team Riding Kits feature bright, geometric overlays with turquoise and orange accents. See more information and pricing at Factory Five.
First, came a re-brand by House Industries, then came this cover. A photo shot by Brian Vernor of our favorite man-crush Ultra Romance laying down a siqqqq skid on a dusty corner in the Santa Cruz mountains.
Someone at Bicycling has been paying attention… Stoked over suffering, Instagram over grams. The industry needs more of this.
Los Angeles’ Superdomestik has recently relaunched their brand to include 6 new kits, three of which are homages to the looming mountains that tower over the Los Angeles skyline: Mt. Wilson, Mt. Baldy and Mt. Disappointment. Head over to Superdomestik to see more information on pre-ordering.