Category Archives: made in the usa
Team Dream Rizzle Dizzle Men’s and Women’s Kits
Team Dream Rizzle Dizzle Women's Kit

As a consumer, I like to know the ways and means a company (especially in the cycling industry) came out. Regardless as to what my relationship is to Sean Talkington of Team Dream Bicycling Team, there was something about what he started doing last year that piqued my interest.

So, it’s a team, but it’s not a team. It’s a team for people who aren’t on teams, which makes it arguably one of the biggest teams in the world. That’s kind of like a dream team, right? Something like that.

When Sean began working on his Rizzle Dizzle kits, and his Mondrian Homage vest, we wanted to do a little something more than just post photos and send people over to his store. Below is a backstory, or a history as to what inspires Sean to continuously push Team Dream’s product line.

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Apr 13, 2014 15 comments
Introducing the Cielo Road Racer Disc
RS1293_cielo_road_racer_disc_1-scr

Cielo is on fire this year! All their new frame offerings look incredible. The latest being their newly-announced Road Racer Disc. These new disc-equipped frames feature a Press Fit 30 bottom bracket, tapered fork, lightweight steel tubing, come with a Chris King InSet 8 headset and an ENVE fork for $2,495. See more at Cielo!

Apr 11, 2014 6 comments
Rock Lobster
My favorite photo from the set. That's the first Rock Lobster!

Paul Sadoff is a character. His personality has a patina. One that’s formed over years of racing pedigree and loud music. The name of his company was derived by the B-52′s billboard hit but before Paul would name his brand Rock Lobster, he had to have built a MTB first. “I couldn’t call it Rock Lobster if I didn’t have a MTB” Paul said when asked about the origins of his namesake… Then he built a MTB and the world changed for the frame builder.

The logo was even derived from MTB riding. Those blocks holding the letters represent rubble falling down the trail as you’re riding…

His frames have always been some of my favorite in the industry. These no-nonsense bikes are straight-forward, tig-welded masterpieces. Yes, utilitarian art – I’m standing by that phrase. Paul builds each frame in an industrial building within the Santa Cruz city limits. His own space is literally littered with cycling memorabilia from the past twenty years (even longer?) and is a gold mine of interestingness.

From track to TT, each of Sadoff’s frames bear some uniqueness and have a story to tell. Even the various crash-replacements…

While I was in town for the Giro #SantaCruzEffect, our group of 10 journalists swung through Rock Lobster to see Paul and his space. It was probably one of the most rushed Shop Visits I’ve done to date, but I managed to gain some understanding as to how Paul works and what makes Rock Lobster tick… Check out a narrated Gallery for more!

Apr 11, 2014 2 comments
Mission Workshop: LUCID – On the Road with TYCHO

I don’t know how many of you are into TYCHO but I’m stoked on how this project with Mission Workshop turned out:

“Mission Workshop and FILTER Magazine went on tour with San Francisco band Tycho, to capture the life of touring musicians. At first glance, it can seem wildly glamorous: Late nights, different cities, fans that adore you…But look a little deeper and you’ll see that the reality of life on the road is very much to the contrary. Though there are good times to be had, the majority of a touring musician’s life is spent in transition. Transition from city to city, venue to venue, and hotel to hotel. Mission Workshop documented a set of shows just prior to the 2014 Awake tour with Filter Magazine and created a photo collection called Lucid.”

View LUCID at Mission Workshop and check out that 40-page book they printed too!

Apr 10, 2014 4 comments
Jake’s Caletti Steel Wül Road
Jeff's Caletti Steel Wül Road

Steel Wül is a club in Santa Cruz, founded by Jake Hess, a local fire chief. He started the club to give people a super chill platform to explore the many roads in the area. I got to ride with Jake during the Giro #SantaCruzEffect event and his Caletti steel road bike looked so damn good the whole time.

Some of my favorite details are the custom-painted Ritchey stem, his family’s names on the stem cap, his battalion number on the NDS top tube, Steel Wül branding and the paint. When we rolled out of the Giro offices, the morning light made the frame just pop.

Granted, it looked even better after descending down that gnar gnar gravel on Gazos Creek…

Apr 10, 2014 11 comments