The Radavist

Rob Roberson has had a storied career as a bicycle builder for over fifty years and, until relatively recently, despite his incredible craftsmanship, he’s flown under the radar. A few weeks ago, Rob’s longtime friend and colleague, legendary painter Joe Bell, organized a party at his paint shop that was part Roberson retrospective (with nearly a quarter of Rob’s 100ish custom bikes on display) and part celebration of San Diego‘s cycling community.

Josh stopped by the festivities on his way home from Sea Otter to document this momentous event. Check out the full gallery from the party below, including detailed looks at several bikes on display.

Wrapping up our coverage (for now) that showcases the celebrated work and career of San Diego-based framebuilder Rob Roberson, today we take a look at one of Rob’s most recent builds – a custom gravel bike for his friend and co-worker Jon Pucci. Rob and Jon worked together for years in Joe Bell‘s storied paint shop and conspired together for a chunk of that time planning what would become Jon’s dream bike and one he could adorn with an equally fitting paint job. As with all of Rob’s builds (and Jon’s paint, too), there’s a lot to take in so let’s get to it!

I’ve heard that whatever you think is cool when you’re 18 will be cool to you forever. When it comes to steel bikes that is 100% true for me. There’s something so classic and so sexy about a well-built steel bike. Clean lines, shiny parts, and smooth curves, I’d take an old Cinelli over a new Trek 10 times out of 10. That said, in these modern days, with fat tires taking over and gravel riding in abundance, what is an Italian-steel-loving aficionado to do in order to stay relevant and enjoy all the group rides and off-road adventures with friends? Fear not fellow connoisseur, for the Crust Bikes Malocchio exists.

I entered gravel biking by way of art – perhaps not the most traditional point of entry. I’m a muralist who lives in Austin, a bike haven and a city fond of its artists. My love of biking started as a commuter in hilly, urban San Francisco, yet it wasn’t until I moved to Austin that I began to merge my creative pursuits with cycling.