Category Archives: Chrome
Team Cinelli Chrome

Here’s that full length video from Team Cinelli Chrome, featuring clips from Red Hook Crit, a factory tour and interviews with the riders.

Dec 17, 2014 1 comment
Team Cinelli Chrome is Disruptive by Nature

This is just a trailer, but it’s looking pretty good!

“7 riders, a year-long season, 10+ races, 2 wheels, 1 gear ratio, 1 passion, tons of friends, fun, laughts, beers toasted and hours training and chasing the dream all around the world!

#TeamCinelliChrome:
Neil Bezdek
Alfred Bobé Jr.
Giovanni Bocchi
Paolo Bravini
Alessandro Bruzza
Kelli Samuelson
Giorgio Vianini”

Nov 2, 2014 Comments are OFF
Chrome is Ready for Fall
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Like it or not, fall is here and apparel companies everywhere are “launching” their autumn lineup. The hues for the year are orange, greys and browns. Not much has changed in the outerwear industry, in terms of these colors, but one thing’s for sure, cycling companies have bitten the bullet and begun to match their offerings with classic silhouettes, reminiscent of yesteryear’s garments. Personally, I’m into it. Especially with all these urban hobos riding around on this website.

Check out the newest offerings from Chrome below!

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Sep 24, 2014 1 comment
Nightfall

Josh Brede shared his newest video project, entitled Nightfall. Here’s a little background:

““Nightfall” is a speculative commercial that tells the story of a hardworking messenger who depends on his Chrome gear to keep him going. I made this commercial as my senior thesis at Drexel University, to conclude my studies of TV Production. I set out to create a commercial that portrays a brand I love, rely on, and wear every day.
This couldn’t have been possible without the amazing amount of support from my production & post production crew. You guys seriously rule.”

Sep 22, 2014 Comments are OFF
Chrome Japan Crew

Here’s a video from Japan – man I miss riding there – featuring Chrome’s new team. There are a few familiar faces in this one!

Sep 2, 2014 4 comments
Chrome Launches their Forged Rubber Sneakers

Back in WWII, eastern European countries began making military boots by using a process known as forged rubber. For the most part, this process has been forgotten, largely because of how essential it is to be close to the source of rubber.

Fast forward 70 years and Chrome introduces their new Forged Rubber sneakers. Made in Thailand, at a facility literally adjacent to rubber farms, that houses unique Slovakian machines used in WWII work boots production.

Each of these shoes are made by hand at these facilities, where the sole is fused to the uppers, resulting in a truly unique sneaker. The video above outlines this process.

Head over to Chrome to see their new Forged Rubber Sneakers and check out the loobook on Issu.

Jun 17, 2014 2 comments