When Chrome began in Boulder, Colorado in 1995, they only had a few employees who did everything from answering the phones to salvaging parts in junkyards. Now Chrome is located in Chico and for their Heritage Collection, it’s very much still hands-on.
Chrome and REI came together with a selection of contemporary artists and matching them with charities for a custom frame auction. It’s called Frames for Good. The proceeds of each frame will be donated to a charity of each artists’ choosing. The auction begins April 27th at 6:00pm EST to May 7th at 6:00pm EST, so head to Frames for Good to see more.
Mike is a NY firefighter who rides his track bike to work every day and was recently featured for the Streets of Chrome series.
Here’s that full length video from Team Cinelli Chrome, featuring clips from Red Hook Crit, a factory tour and interviews with the riders.
Team Cinelli Chrome has teamed up with longtime saddle manufacturer on a custom Concor saddle. Available now at the Winged Store.
Chrome introduces their new Pro Series bags, designed by messengers, for messengers.
Hey Minneapolis, make sure you head over to the new Chrome space this weekend for the official opening party and give my girl Amanda a high-five!
This is just a trailer, but it’s looking pretty good!
“7 riders, a year-long season, 10+ races, 2 wheels, 1 gear ratio, 1 passion, tons of friends, fun, laughts, beers toasted and hours training and chasing the dream all around the world!
Alfred Bobé Jr.
We’ve already taken a peek at the new Chrome Warm products, so here’s a video further explaining the new outerwear inspired cycling lineup.
Like it or not, fall is here and apparel companies everywhere are “launching” their autumn lineup. The hues for the year are orange, greys and browns. Not much has changed in the outerwear industry, in terms of these colors, but one thing’s for sure, cycling companies have bitten the bullet and begun to match their offerings with classic silhouettes, reminiscent of yesteryear’s garments. Personally, I’m into it. Especially with all these urban hobos riding around on this website.
Check out the newest offerings from Chrome below!