Category Archives: Chrome
Like it or not, fall is here and apparel companies everywhere are “launching” their autumn lineup. The hues for the year are orange, greys and browns. Not much has changed in the outerwear industry, in terms of these colors, but one thing’s for sure, cycling companies have bitten the bullet and begun to match their offerings with classic silhouettes, reminiscent of yesteryear’s garments. Personally, I’m into it. Especially with all these urban hobos riding around on this website.
Check out the newest offerings from Chrome below!
Josh Brede shared his newest video project, entitled Nightfall. Here’s a little background:
““Nightfall” is a speculative commercial that tells the story of a hardworking messenger who depends on his Chrome gear to keep him going. I made this commercial as my senior thesis at Drexel University, to conclude my studies of TV Production. I set out to create a commercial that portrays a brand I love, rely on, and wear every day.
This couldn’t have been possible without the amazing amount of support from my production & post production crew. You guys seriously rule.”
Here’s a video from Japan – man I miss riding there – featuring Chrome’s new team. There are a few familiar faces in this one!
Back in WWII, eastern European countries began making military boots by using a process known as forged rubber. For the most part, this process has been forgotten, largely because of how essential it is to be close to the source of rubber.
Fast forward 70 years and Chrome introduces their new Forged Rubber sneakers. Made in Thailand, at a facility literally adjacent to rubber farms, that houses unique Slovakian machines used in WWII work boots production.
Each of these shoes are made by hand at these facilities, where the sole is fused to the uppers, resulting in a truly unique sneaker. The video above outlines this process.
Head over to Chrome to see their new Forged Rubber Sneakers and check out the loobook on Issu.
The night before the 2014 Red Hook Crit Brooklyn, Team Cinelli Chrome was announced and now, the Cinelli Winged Store has these racing kits in stock.
Chrome’s newest Artist series features Japanese artist NOA and a Yalta backpack.
“Typically using oil and acrylic paint on canvas or wood, he’s known for painting live with a style that emulates Japanese line-making. Each piece of art is influenced by the music he chooses to play as he paints, with most of his inspiration is deeply rooted in hip-hop and graffiti. NOA- created this artwork based on the Japanese phrase, “黒霧” that translates phonetically to Kuromu (sounds like Chrome!) and means Black Fog.
These one-of-a-kind Yalta bags come from a 4′ x 12′ canvas and acrylic painting NOA- made. Each of the 8 bags represents a specific segment of the painting where the Black Fog takes on a unique energy of its own. Our Artist Series is produced as a limited run. Once they are gone, they’re gone.”
See some photos below.
Red Hook Crit is here! Happy face! Put on your happy face. Yes it’s going to be cold, wet and it’s going to suck. Yes, that happy face of yours is going to be sprayed by the fender-less track bike topping upwards of 30mph as you rip through slick corners. Yes, you’re going to fall. Hard. Over people. Yes, you will lose this race you’ve trained all year for.
But, there is good news. Two journalist dudes will be in your face with a camera, making you look cool. Or in this case, one journalist dude who kind of looks like me (Prolly). Or I kind of look like him, because technically, he was born first… Check out Manual For Speed’s Tales from the 2014 Red Hook Crit below!
Cinelli and Chrome have teamed up to form an elite track crit racing team, with quite the impressive roster.
See more photos below, along with the press release.
When I first saw the design for Chrome’s 2014 Coveted Jersey I thought it looked damn good. Turns out, David from Death Spray Custom designed the damn thing! Read up more on this trophy jersey at Chrome.
Man. This night. Handsome Cycles, One on One and Chrome got the hairbrained idea to do a shop bike shred sled race after Frostbike last Saturday. There were many wrecks, kegs were killed, rare whiskeys were consumed, people passed out, people were kicked out and yes, fun was had.
Minneapolis goes hard… then goes back to the hotel room and drinks more until 4am. See more in the Gallery!