Category Archives: Chrome
Chrome Orange 20 Pop Up!

Chrome is coming to Los Angeles and Orange 20!

“Chrome Industries is coming to a city near you and that city is Los Angeles. We are beyond stoked to be partnering with Orange 20 Bikes to bring you a one-of-a-kind pop up HUB, Chrome_20. Chrome_20 is a shop, a gallery, a finish line, and a space for the people of LA to share their favorite spots in the city.

Join us November 22ndstarting with our opening party featuring The Streets of Chrome, a street photography installation curated by Van Styles with photographs from Van Styles, Sagan Lockhart, and Jefroe Grell. In conjunction with the Streets of Chrome exhibit we are launching #Wrenched_LA, an ever changing, interactive Instagram wall of all of Los Angeles’ hidden gems and hot spots brought to us by you. Who knows LA better than the people who live there? No one.

Chrome20 will have a complete selection of Chrome Industries gear for sale throughout the holiday season. Come for the booze and stay for the party, this is just the beginning of Chrome_20.”

Chrome20
4357 Melrose Ave
Los Angeles, CA 90029
Open Daily: 11/22 – 12/22

Nov 21, 2013 Comments are OFF
Chrome Introduces BLCKCHRM
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Chrome takes a step in the black direction with BLCKCHRM:

 BLCKCHRM™ builds on our commitment to making durable bags that last a lifetime. Made in America, without compromise.  Guaranteed for life.  Created by people who care about what they do and how things get made.

The exterior of each bag is made of hypalon, originally used in U.S. Coast Guard rescue rafts. This material is super durable and has a refined look that works on the street and in the boardroom. For the liners we used a tightly woven nylon, the trim is full grain leather and the hardware is rubber coated. BLCKCHRM™ is bombproof and mission ready.”
Oct 24, 2013 Comments are OFF
Chrome Introduces a Line of Reflective Camo Bags
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There are so many options right now for camouflage products, but I’ve never seen reflective accents worked into a pattern before.

“Camo by Day. Reflective by Night. An Industry First. Produced in limited quantities. Made in USA.
Chrome Reflective Camo takes our love of camo to a new level. To be seen at night we made the fourth color of a French Camo pattern with a special glass-bead print that reflects from a distance up to 100 feet. An industry first. The Reflective Camo Series includes three of our iconic bags – Citizen, Orlov, Victor – and is available in limited quantities. Made in USA. Guaranteed for life.”

Each bag comes in three different camo patterns and are all in stock now at Chrome.

Aug 20, 2013 Comments are OFF
Chrome: Limited Edition Chris Milliman Citizen
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The newest from Chrome features one of my favorite photographers in cycling, Chris Milliman:

Chris Milliman has been taking pictures since he was a kid. He’s been riding a bike a little bit longer. Chris is lucky enough to do both for a living. He’s captured some of the most epic cycling moments around the world. From Cyclocross Nationals, to the Tour de France, to the streets of NYC and Chicago, Chris captures the essence of cycling in every shot he takes.

This season’s Limited Edition Artist Series features four of Chris’ iconic photographs: A local cyclocross race around an old castle in Belgium, the iconic industrial bridge structures overlooking the bike lanes of Chicago, a locals only watering hole of the same windy city, and the organized chaos of a bike shop. The inside of each bag includes an exclusive woven patch that references old school photo processing.

The Chrome Artist Series celebrates photographers, graphic designers, screen printers, and painters who inspire us. These collaborations are built in limited quantities and once they’re gone, they’re gone.

The four Milliman Artist Photo Citizens include:
Zonnebeke (brwn/red), Chicago Steel (brnw/yellow), Locals Only (brwn/green), and Shop Rat (brwn/blue)

See more at Chrome.

Jun 11, 2013 Comments are OFF
Chrome: De Haro Windbreaker
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Photo by Matt Lingo

 

Chrome introduces the De Haro Windbreaker, a lightweight packable jacket that looks great on and off the bike.

“We made the De Haro for bombing hills and crashing parties. On the bike, it provides passive and active venting. Full-length side vents let heat out naturally. The two-way zip allows you to unzip the bottom and increase wind flow. Reflective cuffs also function as cinches. It features a back cargo-pocket that doubles as a stuff sack.”

See more at Chrome.

Jun 3, 2013 1 comment
Brenton Salo: Amanda Sundvor is Going to High Five America
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Photo by Brenton Salo

The last time Amanda and I hung out together, wait, I mean really hung out together… I was down a couple hundred bucks and smelled like Sassy’s. Now, the queen of the high five and good times is heading out into the great United States of ‘Merica for Chrome in that camper.

So, when we hang out again, you won’t be sick the next morning right, Amanda?

May 31, 2013 Comments are OFF
Chrome Introduces the Spring Riding Kit
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This just in from Chrome as they introduce their Spring Riding Kit

“Just in time for sunny skies and Spring biking season, Chrome Industries introduces Spring City Riding Kit, featuring the De Haro Windbreaker, Men’s Mason Riding Jersey, Union Short, Merino Wool Ankle Socks and the Truk Pro.  Chrome Industries makes apparel and accessories that are simple, durable and built for utility.  The Spring City Riding Kit gives riders a classic look with bike-specific functionality made for urban riding. ”

Check out more below.

(more…)

May 2, 2013 6 comments
Wolfpack Hustle Unified Title Race Series 2013
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This just in from Chrome:

“Thousands of racers will ascend on and crash the Los Angeles Marathon race course in the dead of the night to compete in one of the most toughest urban cycling races known to man. Chrome has partnered with Red Bull to bring the Wolfpack Hustle Unified Title Series to the next level of urban racing. This is just the first stop of the three race series that will span over several months including a LA Crit, and the 6th St. sprints. Only one man and one woman will be immortalized as winners of the official sacred dog tags which will prove their endurance, speed, and power.”

Wolfpack Hustle takeover! I gotta make it out to at least one of these events in 2013.

Previously:
Wolfpack Hustle: The Unified Title Series

Mar 11, 2013 2 comments