Category Archives: Chrome
Back in WWII, eastern European countries began making military boots by using a process known as forged rubber. For the most part, this process has been forgotten, largely because of how essential it is to be close to the source of rubber.
Fast forward 70 years and Chrome introduces their new Forged Rubber sneakers. Made in Thailand, at a facility literally adjacent to rubber farms, that houses unique Slovakian machines used in WWII work boots production.
Each of these shoes are made by hand at these facilities, where the sole is fused to the uppers, resulting in a truly unique sneaker. The video above outlines this process.
Head over to Chrome to see their new Forged Rubber Sneakers and check out the loobook on Issu.
The night before the 2014 Red Hook Crit Brooklyn, Team Cinelli Chrome was announced and now, the Cinelli Winged Store has these racing kits in stock.
Chrome’s newest Artist series features Japanese artist NOA and a Yalta backpack.
“Typically using oil and acrylic paint on canvas or wood, he’s known for painting live with a style that emulates Japanese line-making. Each piece of art is influenced by the music he chooses to play as he paints, with most of his inspiration is deeply rooted in hip-hop and graffiti. NOA- created this artwork based on the Japanese phrase, “黒霧” that translates phonetically to Kuromu (sounds like Chrome!) and means Black Fog.
These one-of-a-kind Yalta bags come from a 4′ x 12′ canvas and acrylic painting NOA- made. Each of the 8 bags represents a specific segment of the painting where the Black Fog takes on a unique energy of its own. Our Artist Series is produced as a limited run. Once they are gone, they’re gone.”
See some photos below.
Red Hook Crit is here! Happy face! Put on your happy face. Yes it’s going to be cold, wet and it’s going to suck. Yes, that happy face of yours is going to be sprayed by the fender-less track bike topping upwards of 30mph as you rip through slick corners. Yes, you’re going to fall. Hard. Over people. Yes, you will lose this race you’ve trained all year for.
But, there is good news. Two journalist dudes will be in your face with a camera, making you look cool. Or in this case, one journalist dude who kind of looks like me (Prolly). Or I kind of look like him, because technically, he was born first… Check out Manual For Speed’s Tales from the 2014 Red Hook Crit below!
Cinelli and Chrome have teamed up to form an elite track crit racing team, with quite the impressive roster.
See more photos below, along with the press release.
When I first saw the design for Chrome’s 2014 Coveted Jersey I thought it looked damn good. Turns out, David from Death Spray Custom designed the damn thing! Read up more on this trophy jersey at Chrome.
Man. This night. Handsome Cycles, One on One and Chrome got the hairbrained idea to do a shop bike shred sled race after Frostbike last Saturday. There were many wrecks, kegs were killed, rare whiskeys were consumed, people passed out, people were kicked out and yes, fun was had.
Minneapolis goes hard… then goes back to the hotel room and drinks more until 4am. See more in the Gallery!
Chrome taps into the touring portage market with four new bags in their new Knurled Welded line: the Urban EX Rolltop 18, Excursion Rolltop 37, the Saddle Bag Rolltop 20 and the Front Rack Duffle 40. Here’s the lowdown:
“Chrome created Knurled Welded™ Waterproof Rolltops for bike camping, adventure biking, and all weather commuting – when weight matters and getting wet is not an option. Knurled Welded™ Rolltops are made with our proprietary welding technology that combines RF welding with a mechanical interlock to create the toughest, lightest 100% waterproof bags. Each bag has a watertight rolltop closure for submersible water protection, a Hypalon® Molle loop system for expandability, and five-bar webbing haul straps for hand carrying. Go Farther. Stay Dryer. Guaranteed for Life.
The Knurled Welded line consists of Saddle Bag and Front Rack Duffle Rolltop. Knurled Welded Rolldtop Duffle and Saddle Bag Rolltop work on the bike and off. Both bags leave the hardware on the bike where it should be. The Result is a saddle bag and front rack duffle you can carry around.”
See more below!
Chrome’s popular Reflective Camo line has just been updated:
“Our second issue of Reflective Camo is an updated version of how Chrome does camo. For this edition, we found a Swedish M90 geometric camo, and overlaid a rain camo print with a special glass bead finish, which reflects light from up to 100 feet. During the day, these bags appear as Swedish geometric “M90” camo and at night the appearance in light is a reflective rain camo. Developed in limited quantities, the Victor, Citizen and Barrage are available in our versatile Chrome Reflective Camo 2nd Issue. Made in USA. Guaranteed for Life. Deceptively safe.”
Check out the full line at Chrome.
I love watching Massan ride a track bike!
“Chrome Industries worked with Kamp Grizzly to document Chrome Familia member Massan Fluker riding his bike and our Barrage in the hills and on the bridges of Portland. The film includes some of the best riding Portland has to offer including a gnarly descent of Burnside at 40+ mph.”
…and he’s a not a bad photographer either. Check out his URRRIE Zines for sale at Tracko!