Shinola for the Baselworld Watch Show in Switzerland Mar 13, 2013


Above is an photo of a one-off, custom brass plated Shinola Runwell that has been created for the Baselworld watch show in Switzerland next month.

“Based out of a factory in Detroit, Shinola is the first brand to make watches at scale in the United States in over 40 years and Basel will be the brand’s global premiere.

The bike was conceived by Shinola’s Creative Director Daniel Caudill and executed by Sky Yaeger (formerly of Bianchi and Swobo) as well as a team of builders at Shinola. The bike is based on a Shinola Runwell chassis that was built at Waterford Precision Cycles in Wisconsin and then brass plated in Detroit. Plated fenders, chain guard and a vintage lamp round out the package. After plating the frame, fork and components were given a patina that gives the bike a rustic sensibility.”

This is the only one that was made and it is not for sale. Coincidentally though, Shinola has launched their ecom site and kicking off their pre-sale campaign for watches right now. Anyone can order a Shinola Runwell watch or bike by going to Shinola. I am jonesin’ for one of their watches!

See my Initial Reaction to the Shinola Runwell here and feel free to contact Shinola to carry them in your shop. Also, check out the Places We Work section of their site. It’s pretty rad.

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