The Radavist

Portland’s the Athletic killed it with their original PDX airport socks and now they depart on another journey with these Nouveau PDX socks, based on the new Portland airport carpet pattern. Available now at the Athletic.

Photo by Dan Chabanov

Last year, Dan showed us Richard Sachs’ house and studio just before cross season began. Richard calls this weekend “Team Camp,” yet it feels more like a family visit for Dan. This year, Dan returned to North Massachusetts to visit RS once again and wrote a piece about it for his Cross Column.

Check it out at the Athletic.

Photos by Dan Chabanov

This series is going to be so good. Professional cyclocross racer Dan Chabanov is writing a weekly column for our friends at the Athletic, aptly called “Cross Column.” Head over and check out Week One now!

Over at the Athletic, they’ve been inspired by their popular La Cubiste socks and turned the design into two jerseys. A Blue Magic design and a hot pink “collection” which comes with a cap and socks. Head over to the Athletic to check out their full apparel offerings.

I’m all for helping people out! The Athletic is helping out Aaron in Portland with these Tigre Noir shirts:

“”Crashing bicycles is expensive.” Heck yeah it is. That’s the hashtag that our friend Aaron has been using a lot in the past couple weeks. He had a nasty fall from his bike, then a pleasant ride in a helicopter (there were drugs) and now he’s on the mend and about to head back to work. But that doesn’t mean there wasn’t bills…so many bills! We thought maybe we could help.

Now, Aaron has also been hounding us for quite some time to make a grey on black version of our friendly little tigre, so we decided that this might be the right time. Plus, he only wears black and only shoots black and white photos, so, what could we say??

NOTE: We will be donating $10 for every shirt sold to Aaron’s bills fund. If you would like to donate further, head over to his GoFundMe Page » Aaron Vs. T6. Every shirt comes with a “Yo Thanks!” decal that Aaron has provided as his way of saying thanks for the support. ”

Pick one up at the Athletic.

Portland’s the Athletic kicks into summer with the return of the Tigre. Now in new colors of their bidon and cap form to accompany their socks. Pick up either the entire pack or each individual item at the Athletic.

Portland’s the Athletic has been keeping on top of the summer vibes with their newest releases. Bright, vibrant colors will match everything from your favorite running shoes to your brand new cycling kicks. Their popular Zig Zag series got an injection of summer hues including green, blue and purple.

Head over to the Athletic‘s new website to poke around.

The Athletic in Portland has a brand new website, with extensive product photos, a revamped web shop and an online journal, featuring ride snacks and other observations. Head on over to check it out!

Continuing their Velo Collection, House Industries teamed with the Athletic on a Velo Check wool sock pack. Three pairs of wool socks with a 6″ cuff, made in the USA for $70. Pick up a set at the Athletic.

One of my favorite companies, with one of my favorite designs and on a favorite product. The Athletic’s Tigre Time design in hot pink is now available on American Apparel sweatshirts. Scoop one up at the Athletic and dare to look as bad ass as Julie does here!

Just in time for Nationals, the Athletic dropped their collaboration with the Richard Sachs Cyclocross Team. Available in four colors, designed after each of the team’s bikes and in stock now at the Athletic.

The Athletic’s tigre logo looks great in turquoise and even better on a sweatshirt. I did laugh a bit at the product description:

“When it comes to sweatshirts, the American Apparel California Raglan is our go to. It has been used by some of your (our) favorite brands out there. Big names in the industry like Golden Saddle Cyclery and the Team Dream Sunset Chasing Team. Teal and Blue have been a little bit of a go to for us as well. Put a tiger on it and there you have it. ”

Head over to the Athletic now to pick one up!

If you’re a fan of the Shining, you recognize this pattern off the bat. Portland’s the Athletic pays homage to the man himself, Stanley Kubrick, with some of horror’s most memorable carpet.

Pick up a pair of Redrum socks at the Athletic.

Jeremy and Julie from the Athletic have been working on a storefront over the past few weeks and it’s finally ready to open. This weekend is the official grand opening party for Portland’s The Athletic, so if you’re around, don’t miss out!

Sometimes, the simplest designs are the ones that become favorites. You don’t even have to explain the inspiration for the new Elevation wool socks from the Athletic. We get it. Available in Plum and Royal.

The Athletic are doing their own kind of cancer awareness in October. They’ve done a pair of socks with Cait, which you can pick up at the Athletic and read up on the story here:

“Our friend Cait — you may know her under the moniker @attnkatdaley — had a knock down drag out fight with cancer a little while back. One of the things that she used to help guide her through the dark days was the moniker “You Got This” which she had tattooed on her body as a reminder. Read the story behind it here » What “You Got This” Means To Me.

Her friend (our illustration hero) Chris Piascik did the lettering, which he always does well. ”

Miss ya Cait!