Portland’s the Athletic killed it with their original PDX airport socks and now they depart on another journey with these Nouveau PDX socks, based on the new Portland airport carpet pattern. Available now at the Athletic.
Photo by Dan Chabanov
Last year, Dan showed us Richard Sachs’ house and studio just before cross season began. Richard calls this weekend “Team Camp,” yet it feels more like a family visit for Dan. This year, Dan returned to North Massachusetts to visit RS once again and wrote a piece about it for his Cross Column.
Check it out at the Athletic.
Photos by Dan Chabanov
This series is going to be so good. Professional cyclocross racer Dan Chabanov is writing a weekly column for our friends at the Athletic, aptly called “Cross Column.” Head over and check out Week One now!
Over at the Athletic, they’ve been inspired by their popular La Cubiste socks and turned the design into two jerseys. A Blue Magic design and a hot pink “collection” which comes with a cap and socks. Head over to the Athletic to check out their full apparel offerings.
The Official Get Sick Day Worldwide Recap
Photos from a whole lotta folks and words by Sean Talkington
Think about what we use our personal or sick days for? Dumb stuff. Staying home sick (or if you have kids you stay home when they get sick), going to the doctor, going to the DMV, jury duty, visiting in-laws, funerals, etc. Question: What do all of these things have in common? The Answer: None of them are fun. Sure, you can schedule your vacation time around whatever events you want but what if you really just want or need a single day to get your head right? Can you just tell your boss “I think I am going to skip tomorrow and ride my bike locally all day with some buddies. Might do a little swimming too. Fuck it. Maybe even grab tacos after and watch the sunset.” Some of you have awesome bosses but the majority of us are afraid to take a day off for ourselves… (more…)
I’m all for helping people out! The Athletic is helping out Aaron in Portland with these Tigre Noir shirts:
“”Crashing bicycles is expensive.” Heck yeah it is. That’s the hashtag that our friend Aaron has been using a lot in the past couple weeks. He had a nasty fall from his bike, then a pleasant ride in a helicopter (there were drugs) and now he’s on the mend and about to head back to work. But that doesn’t mean there wasn’t bills…so many bills! We thought maybe we could help.
Now, Aaron has also been hounding us for quite some time to make a grey on black version of our friendly little tigre, so we decided that this might be the right time. Plus, he only wears black and only shoots black and white photos, so, what could we say??
NOTE: We will be donating $10 for every shirt sold to Aaron’s bills fund. If you would like to donate further, head over to his GoFundMe Page » Aaron Vs. T6. Every shirt comes with a “Yo Thanks!” decal that Aaron has provided as his way of saying thanks for the support. ”
Pick one up at the Athletic.
Portland’s the Athletic kicks into summer with the return of the Tigre. Now in new colors of their bidon and cap form to accompany their socks. Pick up either the entire pack or each individual item at the Athletic.
Portland’s the Athletic has been keeping on top of the summer vibes with their newest releases. Bright, vibrant colors will match everything from your favorite running shoes to your brand new cycling kicks. Their popular Zig Zag series got an injection of summer hues including green, blue and purple.
Head over to the Athletic‘s new website to poke around.
The Athletic in Portland has a brand new website, with extensive product photos, a revamped web shop and an online journal, featuring ride snacks and other observations. Head on over to check it out!
The growth of a brand from an idea on social media to a brick and mortar store is always inspirational. For Portland, Oregon’s the Athletic, their brand began with a simple idea; designing socks, and has transformed into an entire retail space nestled in NorthWest Portland. In the few years the brand has existed, they’ve released dozens of designs online. Their most notable being a pair of turquoise 6″ tall socks embroidered with the PDX airport’s carpet pattern.
While their PDX Airport Socks might be their most famous work, the Athletic has worked with a number of small companies, as well as cycling teams to create that last essential piece of their cycling wardrobe. While most of their stock just so happens to be, you guessed it; socks, a lot of what the Athletic is doing reaches beyond that.
As the name implies, they are showcasing a particular façade of sports. Not necessarily the most current team’s rankings or franchise gear, but the art and culture that is inspired by athleticism. With zines, posters, bags, jump ropes and even a few pairs of Nike shoes on display, the Athletic’s storefront is more of a gift shop for the sporting enthusiast than it is a standard-issue sock store.
See some photos of their space in the Gallery and swing through their shop if you find yourself in Portland, or browse their stock online.
925 NW 19th Ave
M-Fri 12pm – 6pm
Sa-Sun 12pm – 5pm