Continuing their Velo Collection, House Industries teamed with the Athletic on a Velo Check wool sock pack. Three pairs of wool socks with a 6″ cuff, made in the USA for $70. Pick up a set at the Athletic.
One of my favorite companies, with one of my favorite designs and on a favorite product. The Athletic’s Tigre Time design in hot pink is now available on American Apparel sweatshirts. Scoop one up at the Athletic and dare to look as bad ass as Julie does here!
Just in time for Nationals, the Athletic dropped their collaboration with the Richard Sachs Cyclocross Team. Available in four colors, designed after each of the team’s bikes and in stock now at the Athletic.
The Athletic’s tigre logo looks great in turquoise and even better on a sweatshirt. I did laugh a bit at the product description:
“When it comes to sweatshirts, the American Apparel California Raglan is our go to. It has been used by some of your (our) favorite brands out there. Big names in the industry like Golden Saddle Cyclery and the Team Dream Sunset Chasing Team. Teal and Blue have been a little bit of a go to for us as well. Put a tiger on it and there you have it. ”
Head over to the Athletic now to pick one up!
If you’re a fan of the Shining, you recognize this pattern off the bat. Portland’s the Athletic pays homage to the man himself, Stanley Kubrick, with some of horror’s most memorable carpet.
Pick up a pair of Redrum socks at the Athletic.
Jeremy and Julie from the Athletic have been working on a storefront over the past few weeks and it’s finally ready to open. This weekend is the official grand opening party for Portland’s The Athletic, so if you’re around, don’t miss out!
Sometimes, the simplest designs are the ones that become favorites. You don’t even have to explain the inspiration for the new Elevation wool socks from the Athletic. We get it. Available in Plum and Royal.
The Athletic are doing their own kind of cancer awareness in October. They’ve done a pair of socks with Cait, which you can pick up at the Athletic and read up on the story here:
“Our friend Cait — you may know her under the moniker @attnkatdaley — had a knock down drag out fight with cancer a little while back. One of the things that she used to help guide her through the dark days was the moniker “You Got This” which she had tattooed on her body as a reminder. Read the story behind it here » What “You Got This” Means To Me.
Her friend (our illustration hero) Chris Piascik did the lettering, which he always does well. ”
Miss ya Cait!
Man, I feel like this collaboration has been in the works for ages. Two of my favorite artists, working together for one rad brand, the Athletic.
“Brian Vernor and Chris McNally teamed up to make these fantastic t-shirts. This isn’t the first time that these two have teamed up together, but it is something that they have been talking about for a while.
Aaron Bradford and Vernor set out to make this one at Wilder Ranch in Santa Cruz. Just as Brian and McNally did with their other shirt at Townsley Tunnel.
These are the spaces we ride all year round on cross bikes. In the North Cal. it is always cyclocross season, the terrain dictates it.”
See more at the Athletic’s web shop.
This weekend in Portland brings the OBRA championship / the Athletic Sprint Omnium. If you’re free, roll out and check out more information at the Athletic.