Jeremy and Julie from the Athletic have been working on a storefront over the past few weeks and it’s finally ready to open. This weekend is the official grand opening party for Portland’s The Athletic, so if you’re around, don’t miss out!
Sometimes, the simplest designs are the ones that become favorites. You don’t even have to explain the inspiration for the new Elevation wool socks from the Athletic. We get it. Available in Plum and Royal.
The Athletic are doing their own kind of cancer awareness in October. They’ve done a pair of socks with Cait, which you can pick up at the Athletic and read up on the story here:
“Our friend Cait — you may know her under the moniker @attnkatdaley — had a knock down drag out fight with cancer a little while back. One of the things that she used to help guide her through the dark days was the moniker “You Got This” which she had tattooed on her body as a reminder. Read the story behind it here » What “You Got This” Means To Me.
Her friend (our illustration hero) Chris Piascik did the lettering, which he always does well. ”
Miss ya Cait!
Man, I feel like this collaboration has been in the works for ages. Two of my favorite artists, working together for one rad brand, the Athletic.
“Brian Vernor and Chris McNally teamed up to make these fantastic t-shirts. This isn’t the first time that these two have teamed up together, but it is something that they have been talking about for a while.
Aaron Bradford and Vernor set out to make this one at Wilder Ranch in Santa Cruz. Just as Brian and McNally did with their other shirt at Townsley Tunnel.
These are the spaces we ride all year round on cross bikes. In the North Cal. it is always cyclocross season, the terrain dictates it.”
See more at the Athletic’s web shop.
This weekend in Portland brings the OBRA championship / the Athletic Sprint Omnium. If you’re free, roll out and check out more information at the Athletic.
Photos by Jeremy Dunn
I saw this portrait of Dan and Britlee on the Rapha Survey and reached out to Jeremy Dunn of the Athletic for a higher-res file. Not only did he send it over, but he wrote a little blurb about them as well. What a nice guy!
Check out more below!
The newest from the Athletic gives your ride a little bite. Check out the Le Tigre socks here!
Photos by Dylan VanWeelden
… and two rad kits!
Ty was up in Portland to race a Cross Crusades and hang out (that dude lives the dream) with the lovely couple behind the Athletic. Speaking of the Athletic, you’ve gotta pop over to see more photos from the event and of that killer kit. Seriously, sign me up for one!
Whether you’re a jet-setter or just a person who appreciates good design (and socks), the Athletic’s new LAX Airpot socks might be in your terminal. Scoop up a bundle of three socks here. Special note: this is a three-pack of socks, meaning you get three socks total. If you want three pairs, I’d order two sets. They’ve also re-upped the PDX socks too.
Here’s the reference for the design, in case you were wondering!
Surely you’ve seen these by now, right? Everyone in Portland is eating these socks up. Why? Portland’s airport has this atrocious carpet. It’s so bad that it’s good. Like really good. So good that Jeremy at the Athletic had a bright idea to make cycling socks from the pattern.