Summon your own 1.21 gigawatts with the new Lightning Bolt Collection from the Athletic. Featuring caps, socks and jerseys, all featuring their newest pattern. Head to the Athletic to see more.
… know how to have fun!
Teaming up with Fairends, the Athletic has just released four wool caps, donning their two logos. These caps are made in the USA and in stock now at the Athletic’s webshop.
Way back before Instagram, there was a cycling team in Austin called Team Wooly Mammoth. Known for their completely ridiculous web videos and loud cycling kits, this rag tag group of racers were rumored to even go to tanning beds in their kits to get the crispiest lines. They even donned an all-white kit, which upon placing the order, the apparel company warned of the finished product being “see-through.” To which the two founding members of Wooly Mammoth, Patrick @UltraTradition and Benedict @UltraRomance responded with “… annnnnd?”
Their sense of humor intact, Wooly Mammoth continued to race and look good, while making more videos. Six years ago, “I Am Romancer” struck the internet like lightening on a windmill in West Texas. While future Wooly videos would embrace black metal and nonsensical battle scenes, “I Am Romancer” spoke about the soul of a bicycle and the machismo surrounding the romanticism of the bicycle. Warning: some of those videos might be NSFW, depending on your work environment.
Fast forward to 2016. Ultra Romance is a cult-hero of bicycle nomads and Ultra Tradition has moved to Portland, Oregon, where he’s working with Jeremy and Julie Dunn of the Athletic to help grow Wooly Mammoth into not only a race team, but a brand. When the Athletic contacted VYNL Bikes to make a modern day Romancer ‘cross bike, painted to match the newest Wooly Mammoth designs, they jumped right on it. The completed bike, as shown here, brand spankin’ new, would be Jeremy’s Grinduro bike…
While it looks good all clean with its Zipp and SRAM parts, the bike looked much, much better, dusty and dirty on course. Oh and that North Street Bar Bag ain’t too shabby either!
Photos by Brenton Salo
The Athletic’s new National Collection doesn’t just celebrate the colors of the American flag, but 38 nations total. Head over to the Athletic’s Journal to read what inspired their new kit and check out their stock while you’re there.
For their newest collection, the Athletic teamed up with Australia’s Attaquer to do something bold and fun, resulting in a polka dot / camo cycling kit, complete with socks, caps, sweats and bottles, just in time for summer. Translating to “girl gang,” the new Bande De Filles collection from the Athletic is much more than just a kit, it’s a statement on the bond formed by women who ride together. Check out the full collection at the Athletic and don’t forget to read up on Bande De Filles!
“I’ve been around Jim and Rad Racing long enough now that the kids have grown up into adults. Many continue to race through secondary education and beyond with some even making it into the professional ranks. Rad Racing kids learn hard work and determination from Jim Brown, he learned it from his father.”
“It was his father’s passing in 2011 that prompted Jim to tattoo the nautical term HOLD FAST on his knuckles, a physical reminder to bear down and stay the course through any storm. The kids have never been a storm to Jim even though there’s a lot of them and they are kids after all. Working a race weekend is a hurricane of energy and emotion but the team ship, often weighted down with a treasure chest of trophies, always returns to port.”
Ben from Argonaut Cycles has been wearing this kit since the 2015 Rouge Roubaix and it made a splash on social media. Now, the same kit is available as a collab with Portland’s the Athletic. Even if you don’t have the dough for the kit, you can order a pair of socks! See the full collection at the Athletic!
‘Cross is here (obvs) and the Athletic once again has teamed up with the Richard Sachs Cyclocross Team on a small capsule collection. This year however, they’ve expanded into two caps, while reducing the sock offerings to two designs. I really like the Belgian cap offering!
Head to the Athletic to see the full collection.