Category Archives: The Athletic
The Athletic’s tigre logo looks great in turquoise and even better on a sweatshirt. I did laugh a bit at the product description:
“When it comes to sweatshirts, the American Apparel California Raglan is our go to. It has been used by some of your (our) favorite brands out there. Big names in the industry like Golden Saddle Cyclery and the Team Dream Sunset Chasing Team. Teal and Blue have been a little bit of a go to for us as well. Put a tiger on it and there you have it. ”
Head over to the Athletic now to pick one up!
If you’re a fan of the Shining, you recognize this pattern off the bat. Portland’s the Athletic pays homage to the man himself, Stanley Kubrick, with some of horror’s most memorable carpet.
Pick up a pair of Redrum socks at the Athletic.
Jeremy and Julie from the Athletic have been working on a storefront over the past few weeks and it’s finally ready to open. This weekend is the official grand opening party for Portland’s The Athletic, so if you’re around, don’t miss out!
Sometimes, the simplest designs are the ones that become favorites. You don’t even have to explain the inspiration for the new Elevation wool socks from the Athletic. We get it. Available in Plum and Royal.
The Athletic are doing their own kind of cancer awareness in October. They’ve done a pair of socks with Cait, which you can pick up at the Athletic and read up on the story here:
“Our friend Cait — you may know her under the moniker @attnkatdaley — had a knock down drag out fight with cancer a little while back. One of the things that she used to help guide her through the dark days was the moniker “You Got This” which she had tattooed on her body as a reminder. Read the story behind it here » What “You Got This” Means To Me.
Her friend (our illustration hero) Chris Piascik did the lettering, which he always does well. ”
Miss ya Cait!
Man, I feel like this collaboration has been in the works for ages. Two of my favorite artists, working together for one rad brand, the Athletic.
“Brian Vernor and Chris McNally teamed up to make these fantastic t-shirts. This isn’t the first time that these two have teamed up together, but it is something that they have been talking about for a while.
Aaron Bradford and Vernor set out to make this one at Wilder Ranch in Santa Cruz. Just as Brian and McNally did with their other shirt at Townsley Tunnel.
These are the spaces we ride all year round on cross bikes. In the North Cal. it is always cyclocross season, the terrain dictates it.”
See more at the Athletic’s web shop.
This weekend in Portland brings the OBRA championship / the Athletic Sprint Omnium. If you’re free, roll out and check out more information at the Athletic.
Photos by Jeremy Dunn
I saw this portrait of Dan and Britlee on the Rapha Survey and reached out to Jeremy Dunn of the Athletic for a higher-res file. Not only did he send it over, but he wrote a little blurb about them as well. What a nice guy!
Check out more below!
The newest from the Athletic gives your ride a little bite. Check out the Le Tigre socks here!
Photos by Dylan VanWeelden
… and two rad kits!
Ty was up in Portland to race a Cross Crusades and hang out (that dude lives the dream) with the lovely couple behind the Athletic. Speaking of the Athletic, you’ve gotta pop over to see more photos from the event and of that killer kit. Seriously, sign me up for one!