The Athletic in Portland has a brand new website, with extensive product photos, a revamped web shop and an online journal, featuring ride snacks and other observations. Head on over to check it out!
The growth of a brand from an idea on social media to a brick and mortar store is always inspirational. For Portland, Oregon’s the Athletic, their brand began with a simple idea; designing socks, and has transformed into an entire retail space nestled in NorthWest Portland. In the few years the brand has existed, they’ve released dozens of designs online. Their most notable being a pair of turquoise 6″ tall socks embroidered with the PDX airport’s carpet pattern.
While their PDX Airport Socks might be their most famous work, the Athletic has worked with a number of small companies, as well as cycling teams to create that last essential piece of their cycling wardrobe. While most of their stock just so happens to be, you guessed it; socks, a lot of what the Athletic is doing reaches beyond that.
As the name implies, they are showcasing a particular façade of sports. Not necessarily the most current team’s rankings or franchise gear, but the art and culture that is inspired by athleticism. With zines, posters, bags, jump ropes and even a few pairs of Nike shoes on display, the Athletic’s storefront is more of a gift shop for the sporting enthusiast than it is a standard-issue sock store.
See some photos of their space in the Gallery and swing through their shop if you find yourself in Portland, or browse their stock online.
925 NW 19th Ave
M-Fri 12pm – 6pm
Sa-Sun 12pm – 5pm
Continuing their Velo Collection, House Industries teamed with the Athletic on a Velo Check wool sock pack. Three pairs of wool socks with a 6″ cuff, made in the USA for $70. Pick up a set at the Athletic.
One of my favorite companies, with one of my favorite designs and on a favorite product. The Athletic’s Tigre Time design in hot pink is now available on American Apparel sweatshirts. Scoop one up at the Athletic and dare to look as bad ass as Julie does here!
Just in time for Nationals, the Athletic dropped their collaboration with the Richard Sachs Cyclocross Team. Available in four colors, designed after each of the team’s bikes and in stock now at the Athletic.
The Athletic’s tigre logo looks great in turquoise and even better on a sweatshirt. I did laugh a bit at the product description:
“When it comes to sweatshirts, the American Apparel California Raglan is our go to. It has been used by some of your (our) favorite brands out there. Big names in the industry like Golden Saddle Cyclery and the Team Dream Sunset Chasing Team. Teal and Blue have been a little bit of a go to for us as well. Put a tiger on it and there you have it. ”
Head over to the Athletic now to pick one up!
If you’re a fan of the Shining, you recognize this pattern off the bat. Portland’s the Athletic pays homage to the man himself, Stanley Kubrick, with some of horror’s most memorable carpet.
Pick up a pair of Redrum socks at the Athletic.
Jeremy and Julie from the Athletic have been working on a storefront over the past few weeks and it’s finally ready to open. This weekend is the official grand opening party for Portland’s The Athletic, so if you’re around, don’t miss out!
Sometimes, the simplest designs are the ones that become favorites. You don’t even have to explain the inspiration for the new Elevation wool socks from the Athletic. We get it. Available in Plum and Royal.
The Athletic are doing their own kind of cancer awareness in October. They’ve done a pair of socks with Cait, which you can pick up at the Athletic and read up on the story here:
“Our friend Cait — you may know her under the moniker @attnkatdaley — had a knock down drag out fight with cancer a little while back. One of the things that she used to help guide her through the dark days was the moniker “You Got This” which she had tattooed on her body as a reminder. Read the story behind it here » What “You Got This” Means To Me.
Her friend (our illustration hero) Chris Piascik did the lettering, which he always does well. ”
Miss ya Cait!