Category Archives: Serotta
Chris’ Serotta Pronto Ti Road
Chris_Serotta_Ti-COVER

It’s a shame when a name like Serotta shuts their doors after years of building steel, titanium and carbon frames in the USA. When the brand collapsed, The Pros Closet on eBay liquidated a ton of frames, which is where Chris scored this Pronto Ti frameset for a killer deal. It took him a little bit to gather all the parts. At the time, Deda Superleggera parts weren’t easy to find, SRAM was in the transition from 10 to 11 speed and he was thrashing the wheels on his cross bike. Once cross season ended, it was time to dial in his road bike.

Chris already has an insane Icarus, but he wanted something new. A new mistress if you will. Being a mechanic at Mellow Johnny’s, he was rather tedious with this build, dialing it into perfection…

See more in the Gallery!

Feb 18, 2014 14 comments
One of My Favorite Headsets
Serotta with Mavic

Over the past few years, these Serotta track bikes have been floating around NYC due to them being sold at various swaps in the area. Serotta made these frames for the junior track league at T-Town and they came equipped, full Mavic Pista with my favorite headsets. While the tool is notoriously difficult to find, you can’t beat the aesthetic. It’s like a Campagnolo Contax model (Record, Chorus, C-Record) had a bastard lovechild with a Dura Ace 7200.

I’m still going through my photos from my Shop Visit to King Kog, where this was shot. Expect them to be posted shortly!

Apr 23, 2012 7 comments