Category Archives: Breadwinner
Ira Ryan’s Breadwinner JB Racer 29’r
Ira Ryan's Breadwinner JB Racer 29'r

The JB Racer may be Breadwinner’s flagship MTB but it’s far from anything new for Ira Ryan and Tony Pereira. When the two framebuilders decided to join forces to create the Breadwinner label, Ira Brought his knowledge of road and cross bikes to the table, while Tony weighed in on the MTB game.

Truthfully, the JB Racer is a continuation of the way Tony Pereira has been building cross-country mountain bikes for years. Named after Jeff Bates, one of Tony’s best friends who died from skin cancer, the JB Racer is a true to form XC race machine. Racing mountain bikes is where Pereira Cycles first made an appearance and Jeff Bates was one of the first to race under the brand.

When Breadwinner formed, Tony used his singlespeed MTB as inspiration for the JB Racer and here we are today. This and the Bad Otis offer two sides to the MTB coin. After we shredded Brown’s Camp last week, I shot some photos of Ira Ryan’s personal JB Racer. While there’s more to come from that day, I really wanted to showcase this bike on its own.

If you’re interested in one of these machines, the JB Racer starts at $1795 for a frame.

Check out more in the Gallery!

Apr 1, 2015 16 comments
The 2015 Rouge Roubaix Builder Challenge: Breadwinner
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Breadwinner Cycles was one of the brands that took up the torch, or tig welder rather, for the Rouge Roubaix Builder Challenge. Ira Ryan came out to St. Francisville with a stacked team, including Bicycling Magazine’s head editor Bill Strickland and a loyal customer Jake Rosenbloum from Asheville. Their selection was pretty much a shoe-in. When Ira began sifting through the applicants, he selected Hurl Everstone from Minneapolis.

With the Rouge Roubaix’s 40-ish miles of gravel and horrible road conditions, Ira and Hurl began discussing which bike would make the most sense for the race. Truthfully, both the Lolo and the B-Road would be ideal steeds for such an undertaking with their bigger tire clearances and geometries dialed in for all-road terrain.

Hurl selected a disc B-Road with Shimano Ultegra, Mavic Ksyrium Pro disc wheels, Pasela 28mm tires and Thomson bits.

… and as demonstrated, the bike shreds just fine.

The guys had an exceptional placement in the 3/4s, with Jake finishing 6th on his Lolo and Ira Ryan coming in 20th on his Lolo.

Team Breadwinner would like to thank Castelli, Mavic, Bikeflights, Hifi Wheels and Challenge Tires.

Mar 18, 2015 10 comments
I’m in Baton Rouge for the Rouge Roubaix
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Last year’s Rouge Roubaix coverage was a huge success, so this year, we’re heading back with even bigger plans. A group of American framebuilders have assembled teams to compete in the event and to make things interesting, each company chose one lucky individual to be on their team via an application process.

These wild cards each have a custom bike waiting for them in Baton Rouge where they will compete alongside their new teammates. The teams are: Team Argonaut, Team Breadwinner, and Team Mosaic. This has been aptly dubbed the Rouge Roubaix Builder Challenge. Last but not least, we’re all lucky enough to have Chris Diminno from Chris King Gourmet Century on hand to provide nutrition. We’re gonna need it!

The Radavist will be on hand, documenting the bikes, the teams, the main event and some of the vernacular found in this truly unique part of the United States. If you’re going to be at the Rouge Roubaix, say hello and if you’re racing this weekend, best of luck!

Mar 12, 2015 8 comments
Breadwinner Cycles: You’ve Been Bad, Bad Otis
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This year at NAHBS, Breadwinner took home the best MTB award for their Bad Otis 27.5″ hardtail. It was also one of my favorites in the show and now you can order one at Breadwinner. Just be prepared to have this bike want to smash nonstop!

Apr 30, 2014 Comments are OFF
2014 NAHBS: Breadwinner Bad Otis 27.5 MTB
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At this point, Tony Pereira of Breadwinner has won three “best MTB” awards at NAHBS over the years. So when this Bad Otis was getting built up on Thursday night before the show, I was interested to see what he had up his sleeves… Boy, was I surprised and impressed. Both Ira and Tony had killer personal bikes at the show.

Tony’s Bad Otis sports a Rockshox 160mm Pike front fork and it’s a hard tail. While that might be an issue on a 29’r, this 27.5 bike will destroy about anything Tony throws at it (or anything he hucks it off, rather). The Reverb Stealth dropper adds another level of adaptability for trail conditions.

With a head angle of 66 degrees and some nice, plump tires, this bike wants to go down things, fast. I just wish I could be there to see him shred on its maiden voyage.

See more in the Gallery!

Mar 19, 2014 16 comments
2014 NAHBS: Breadwinner’s Throwback B Road Gravel Bike
2014 NAHBS: Breadwinner's Throwback B Road Gravel Bike

Don’t adjust your handheld or desktop computers, those are indeed indexed downtube shifters… This bike is a throwback to Ira Ryan’s personal history as a bicycle racer and frame builder. Ira is no stranger to gravel, or dirt road riding and racing. Years back, in the early years of the Rapha Continental, Ira was on 23c tires tackling some of the US’ most picturesque roads. Maybe that’s what inspired this ride? That and classic road frames, with an edge. Think of this B Road as an homage to the bikes of yesteryear, with modern upgrades.

Breadwinner‘s bikes this year absolutely slayed and this tangerine B Road “gravel” bike had so much zest. The project began with Ira and Tony modifying Dura Ace downtube shifters to fit 11-speed bar end internals (yes, it shifts like butter). From there, a tapered head tube with an ENVE CX fork and 32c Pasela tires provide more than adequate clearances for true all-road riding and racing. Then, Breadwinner added a third bottle cage and fender eyelets to the ENVE fork!

TRP’s Hylex hydro disc brakes (with custom drillium levers!) will provide the stopping power and modulation. The internal cable routing ensures the lines of the frame stay clean. I don’t know why I love this machine so much, maybe it’s a combination of it truly being unique or the color? For whatever the reason, I enjoyed photographing this in the morning light at this year’s NAHBS.

See more of this mind-boggling machine in the Gallery!

Mar 17, 2014 62 comments