Category Archives: bar tape
Before you get all excited, this is just the first run of samples, taken from Richard’s Facebook. House Industries and Sachs spent a lot of time working on the design. I think it looks awesome and can’t wait to see it all muddy at cross races, hopefully this year. Head over to the ATMO FB for more.
*edit, Richard posted an update in the comments. The tape is 30-40 days out, so keep an eye on the Richard Sachs Cyclocross Team site.
Those are two pieces I’d love to have but I’d just hang the bars on my wall. Defgrip interviewed Caesy Oney from Draught Dry Goods and I found it to be a great read. Mostly because I’ve never even heard of his brand before. Seriously though, that duffel!
Check out the full interview at Defgrip and shop now at Draught.
Kyle Abernathy and Team Dream Team
Man, talk about a tough contest to judge. There were over three hundred photos tagged with #HideYourBikeinPlainSight and while most of them were pretty straight forward, these two struck me as the most successful.
Kyle Abernathy’s photo was one of the only ones that took me a minute to process what was going on. Usually, I could see what people were doing in the thumbnails. They either completely covered their whole bike in foliage, or shot so wide that the bike kinda disappeared. While there were no rules, I felt that approach was too easy. This however was so simple that it worked and the whole bike frame was obscured. Natural camouflage.
Team Dream Team’s photo took an approach that a lot of people attempted: find a wall that’s the same color as your frame but adding the banana to the shot gave it depth, scale and a clever twist. Honestly, I like Team Dream Team’s photo the best out of the bunch (heh) but I really want to give the bar tape to a random person instead. Sorry Sean! Don’t worry, Sean will get something extra special in the mail…
Kyle, shoot me your address and thanks for playing everyone!
Look, camouflage is very “in” at the moment, so it shouldn’t surprise anyone that Easton would make a few rolls of this bar tape for promo purposes. I keep telling them to put the pattern into production but for some reason, they’re hesitant. Regardless, I managed to get my hands on a few boxes of the stuff and I want to give them away.
Want to win a free roll of this special edition Easton Cycling camo bar tape? The rules are simple. Go for a ride (in the city, the woods, gravel, dirt, mud, wherever), hide your bike in a creative way, take a photo on Instagram, tag #HideYourBikeInPlainSight (I know it’s a long one), then @ reply / follow both @Easton_Cycling and @JohnProlly.
You can add as many photos as you want…
Come Monday, I’ll pick the winner and ship you a roll!