Bicycling Magazine Has Been Paying Attention
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Bicycling Magazine Has Been Paying Attention

Bicycling

First, came a re-brand by House Industries, then came this cover. A photo shot by Brian Vernor of our favorite man-crush Ultra Romance laying down a siqqqq skid on a dusty corner in the Santa Cruz mountains.

Someone at Bicycling has been paying attention… Stoked over suffering, Instagram over grams. The industry needs more of this.