This just in from the new Blackburn Rangers Program. I spent a weekend with these fine folks in Prescott, Arizona at the Whiskey Off-Road and they’re such a solid group of riders.
Check out the full press-release below.
“Blackburn, designer and developer of innovative cycling products and accessories, announced today the induction of four new adventure cyclists into the 2014 Blackburn Ranger “Out There” program. Created in 2012 to embody the culture of adventure, the Blackburn Ranger program supports cyclists that the brand admires on their journeys along the Pacific Coast and the Great Divide.
To continue the legacy and spirit that Founder Jim Blackburn built in 1975, the Ranger program is created from a simple and effective people-and-product-first approach with everything it touches. This no-nonsense style provides in the field product development feedback that gets fast-tracked for future innovation and also places community first; which has always been a fundamental tenet of the brand.
According to Robin Sansom, Brand and Product Manager, “The Rangers are on the front line with our products on a daily basis for months. Their level of focused feedback is instrumental to our product innovation, validation and testing. We are approaching our third year of the Ranger program and our team is all so proud of the cyclists for stepping up to share their adventures.
Ultimately, the program encourages everyone to ‘get out there.’
Blackburn sent out a smoke signal to cyclists asking for participation into the Ranger program from January– March 2014. There was an overwhelming response as hundreds of applicants created videos and wrote essays explaining why they wanted to embark on the adventure and become a Blackburn Ranger. The end result was the Blackburn team choosing four new Rangers that they felt symbolized the sprit of the brand and would carry the torch of the proceeding Rangers.
To follow the Blackburn Ranger adventures go to Blackburn Design.”