Benny Gold and I have gotten to know each other over the years through various outlets, one of which being the track bike scene in SF. Back in the mid-2000′s Benny was designing logos for numerous bike shops and brands, including Mash and City Grounds. Since then, he’s been focusing almost exclusively on his brand. Each season, look books are essential in a brand’s marketing and while I was in SF, he wanted me to shoot some photos. I don’t really do lookbooks, so it was something different from my day to day shooting style.