A group of individuals who share a love of cycling and the outdoors. We will always stop for a photo, or to hit a jump. Rubber side up!
We believe the outdoors should be respected. Please, pack it in and pack it out. Leave it better, even. Remember, we’re all ambassadors for cycling, so be polite on the road and the trails and observe the leave no trace principles.
What does the Radavist mean?
Rad + Atavist = RADAVIST
Why does a porpoise surf a wave, or a sea otter slide down a rock? Atavism is a primal trait in humans and animals that drives us to do what we do – what ought to come naturally – it’s the inherent nature of living things to play. Atavism is why we ride the way we ride; From mashing the city on a track bike, riding singletrack on a ‘cross bike and shredding trails on a mountain bike. Take the time to get rad and tell the tale.
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For anyone that watched cycling in the late 80’s, this bike should look familiar. Before Merckx built the team 7-Eleven frames, Landshark and Serotta had built their fair share of “Huffy” team bikes. On a recent group ride in Milwaukee, Peter from COG Magazine found himself cruising next to Tom Schuler, of 7-Eleven fame. This 1987 National Champ still rides his team bike, which is in perfect condition. It’s hard to imagine someone holding onto a bike for that long in this day and age but when you were a part of a legacy, that’s all the reason you need.
Peter was kind enough to send over some amazing photos of this Serotta-built team 7-Eleven. Check out more below.
Click on the above photo to launch the gallery, or here to open in a new tab.
Snap! Delivery in Brooklyn really started a chain reaction in how bicycle-powered food delivery companies can work. When Alex moved to SF, he spawned TCB Courier and now, in Milwaukee, Kevin and Peter from COG Magazine have started Flavor Cycle. We all know this is far from easy to achieve and I wish these guys the best of luck. If you’re in Milwaukee and work in their delivery zone, make sure you help these guys out! Thanks for the heads Earl!
COG Magazine posted this earlier today and all I could think is how rad it is to see a group of girls all riding different bikes. Every town has a ladies ride and these girls are the Milwaukee Pedal Pushers.
“The video is entirely composed of still photographs shot over two days in the studio and one day on the streets by Peter Diantoni of COG Magazine. Meticulous set up and lighting was required with the hundreds of component changes in the studio, and challenges of lighting and camera position on a moving rider. Special thanks to Milwaukee Bicycle Co. and State Bicycle Co. for donating bikes for the shoot; Ben’s Cycle for providing studio space; and rider Dan Mueller.”
“With a 40mm drop and available in black, white and sliver, the Comet Track Drop bar is at home navigating city traffic or going head to head in match sprints. The Comet track drop handlebar uses 6061 aluminum and is light, durable and strong enough to handle the demands of any rider.