Category Archives: Cog Magazine
Tom Schuler’s 7 Eleven by Peter D’Antoni

For anyone that watched cycling in the late 80’s, this bike should look familiar. Before Merckx built the team 7-Eleven frames, Landshark and Serotta had built their fair share of “Huffy” team bikes. On a recent group ride in Milwaukee, Peter from COG Magazine found himself cruising next to Tom Schuler, of 7-Eleven fame. This 1987 National Champ still rides his team bike, which is in perfect condition. It’s hard to imagine someone holding onto a bike for that long in this day and age but when you were a part of a legacy, that’s all the reason you need.

Peter was kind enough to send over some amazing photos of this Serotta-built team 7-Eleven. Check out more below.

Click on the above photo to launch the gallery, or here to open in a new tab.

Sep 14, 2012 5 comments
COG Magazine: Warszawa Car Smash

I heard this was out of control, but I was not expecting this!

“What started out as a side event of “Side View Mirror Kick” at the 2011 CMWC in Warsaw Poland, quickly evolved into an all out free-for-all destruction session initiated by Von Munz of Milwaukee, WI.

intro color footage shot by Nico Deportago-Cabrera”


Jun 26, 2012 2 comments
Flavor Cycle: Food Delivery in Milwaukee

Snap! Delivery in Brooklyn really started a chain reaction in how bicycle-powered food delivery companies can work. When Alex moved to SF, he spawned TCB Courier and now, in Milwaukee, Kevin and Peter from COG Magazine have started Flavor Cycle. We all know this is far from easy to achieve and I wish these guys the best of luck. If you’re in Milwaukee and work in their delivery zone, make sure you help these guys out! Thanks for the heads Earl!

Apr 2, 2012 7 comments
Fyxation 2012 Video

Here’s a new video from Fyxation:

“The video is entirely composed of still photographs shot over two days in the studio and one day on the streets by Peter Diantoni of COG Magazine. Meticulous set up and lighting was required with the hundreds of component changes in the studio, and challenges of lighting and camera position on a moving rider. Special thanks to Milwaukee Bicycle Co. and State Bicycle Co. for donating bikes for the shoot; Ben’s Cycle for providing studio space; and rider Dan Mueller.”

Great photos Pete! As always!

Mar 14, 2012 3 comments
Fyxation: Comet Track Drops in Stock

Fyxation’s handlebar line is expanding the new Comet track drops:

“With a 40mm drop and available in black, white and sliver, the Comet Track Drop bar is at home navigating city traffic or going head to head in match sprints. The Comet track drop handlebar uses 6061 aluminum and is light, durable and strong enough to handle the demands of any rider.

– Clamp Diameter: 25.4mm
– Drop: 140mm
– Reach 80mm
– Width: 40, 42cm
– Weight: 395g
– Material: Double-butted 6061 T6 Aluminum”

These bars will be making an appearance in a new video shot by the guys at COG Magazine later this week.

Mar 12, 2012 Comments are OFF