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The Redlands Strada Rossa celebrated its tenth anniversary in the spring of 2024. While the ride has changed over the years, the spirit of the event has remained much the same. Below, Brandon Pfaff dives into the history of the ride, this year’s route, and what makes the Strada Rossa a distinctive cycling event.
On February 25th, Ritchey and The Bike Sauce hosted a Ritchey Hangout event at Maverick Cycles in Whittier, CA. The meetup brought together cyclists from across Southern California in appreciation of all things Ritchey. The event was part group ride and part social hang, punctuated deliciously with a lunchtime BBQ pop-up from Bep Bep Kitchen.
