Death Spray Custom for Cannondale: Tour de France Bikes Jul 4, 2014

2014 Tour de France - Cannondale Custom Bikes

David at Death Spray Custom has been busy preparing for the 2014 Tour de France. Many moons again, Cannondale commissioned him to paint a bike for each rider, adorned with their spirit animals, inspired by native American Haida style.

The fleet looks amazing, so head over to Death Spray Custom to see each rider’s bike! Brakethrough did a great job documenting these bikes.

  • professorvelo

    hands down – these will be the best looking bikes at the tour

  • Chris Chapman

    what about Peto Sagans bike?

    • http://theradavist.com/ John Watson

      I’ve only seen photos David sent me and asked I not share…

  • btdubs

    A big time company like Cannondale going to US indies like DSC… this is a really good direction!

    • http://theradavist.com/ John Watson

      DSC is UK, not US.

  • http://theculturechick.tumblr.com/ TheCultureChick

    Death Spray customizes Team Cannondale’s bikes for the TDF with each rider’s “spirit animal” in the style of the Haida people. What do people think? Cultural inspiration or cultural appropriation?

    I lean towards the later because the term “spirit animal” is so often misused, used out of context, and used in a “fun” and trendy hipster way. A totem, or totem animal seems to be the more correct terms anyways. Animal totems aren’t simply a symbol that you chose for fun–it is a symbol that is linked to one’s family and carries certain functions like acting as taboos. Also to my knowledge, the artist is not Haida or any type of Native American.

    Side note: Sagan’s “spirit animal” is apparently himself. Conceited much? : P

    • http://theradavist.com/ John Watson

      I think you’re taking this too seriously and with too much cynicism.

      • http://theculturechick.tumblr.com/ TheCultureChick

        I’m curious if you feel this way just about this particular example or all instances of cultural appropriation and misuses of native american culture (the Redskins, non-native people wearing headdresses to music festivals, etc.)

        Also If you want this alternative POV that is from a native person I recommend you read this: http://nativeappropriations.com/

        • http://theradavist.com/ John Watson

          I’ve read a great deal on it and understand what you’re saying, I just don’t particularly care to get on a soap box every time a company uses a Navajo print, or other “native” iconographies. We live in a world where precedents and influences reign supreme in product design and the way I see it, it’s more of an homage than a reappropriation.

          The “Red Skins” thing is totally warranted though. I never understood how something blatantly racist could be accepted…

          • http://theculturechick.tumblr.com/ TheCultureChick

            thnx for the response. I asked for peoples’ opinions because I do think it should be discussed. I don’t think these concerns should be dismissed but I also don’t think they should be unchallenged…they should be engaged with.

          • http://theradavist.com/ John Watson

            Totally understand :-)

  • alkarpinsky

    I’m a big fan of these; for me they tick a buncha boxes
    a) they just look cool.
    b) any time ‘art’ is involved in a bike and you get something different from the rest of the crowd– i’m a fan.
    c)
    pretty cool that they’ve drawn up something different for each rider,
    yet designs and colours still say “team” and “cannondale”
    d) i’m so
    down with native american / first nations art ( especially ‘haida’ and
    bill reid) so it’s cool to see it on the big scene.
    e) Love DSC and custom paint / design shops
    al

    PS. what is it about a slammed cannondale that looks so good?!?!

  • Wade Stevens

    DSC killing it again