Whisky Parts Co’s Private Stock: Ben’s Rock Lobster and Steve Potts

Whisky Part’s Private Stock: Ben’s Rock Lobster and Steve Potts
Photos by Kyle Kelley, words by John Watson

Private Stock. A term reserved the best of the best when it comes to distilling American whiskey, Scotch whisky, and bourbon. For Whisky Parts Co, a brand within the umbrella that is Quality Bicycle Products, their aim is to design the best parts possible and get the most people using those parts as possible. Part of that comes from OE sales and the other brands within QBP using Whisky Parts when it makes sense, yet there is a growing demand from Domestic and International frame builders, to create products specifically for niche market requests. We’ve seen Whisky do so with their road, cross and mountain forks, as well as their wheels and components over the years.

For Ben Witt, Whisky’s marketing and sales director, he felt the need to not only embrace the niche market of frame building, but to use the parts for two of his own bikes; a Rock Lobster all-road and Steve Potts dirt drop mtb. We’ve seen a number of Private Stock builds from the Whisky team here on the Radavist over the years, but these two are some of the best.

Thanks to Ben for taking the time to let us showcase these bikes and Kyle for the great photos! My fingers are cold just typing this up!


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