Velocity to Manufacture all Rims Stateside in 2012


Velocity to Manufacture all Rims Stateside in 2012


In surprising news, Velocity has announced via a press release that all of their rims will be manufactured in the States come 2012. They will be closing their Brisbane facilities and moving production to Florida. Now, people are rejoicing but I’m kinda bummed for the Brisbane community and they’re going to have to change their logo. But at least shifting from AUS to USA only requires changing a few letters around. Now, I wish other manufacturers would move back to the States!

Check out the PR below.

(Grand Rapids, MI) Brothers and partners, Tom and John Black will begin manufacturing rims in Jacksonville, Florida in February 2012. Currently, all Velocity rims are made in Australia, and production will cease in Brisbane by the end of November.

Tom Black, the founder of Velocity, will be relocating from Australia to Florida where he will continue to oversee rim production at Velocity’s new manufacturing factory. Velocity’s distribution center will continue to operate out of Grand Rapids, Michigan as it has since 1992 and become their worldwide headquarters; with the Australian facility remaining as a distribution center for the Asian and Australian markets.

Velocity will be the only U.S. produced aluminum rim in the cycling industry. John Black, president of Velocity Worldwide, Inc., anticipates this to further propel the company as a leader in quality, ingenuity and customization customers have come to love and expect from Velocity.

More information to follow at