Lisa Congdon is an artist, who Velocio pinged to design a collection for them. Well, the whole project looks great but their interview and process images really bring it home. It’s always great to read about lesser-known artists in this industry.
There’s a natural connection between the process in cycling and in art. Can you speak about how one might inform the other? Related, you’ve built a successful business from being perseverant and thoughtful, hallmarks of any longtime rider. What drives you in your work?
I think the same drive, discipline and determination required for cycling and other sports are required for art making. I use a lot of sports analogies when I talk about the creative process, because there are so many similarities. You have to not only show up, but you also often have to move/create even when the conditions aren’t perfect or you feel like crap. Some days you feel in the flow, others are a struggle. Practice is at the heart of getting better. Athletics has taught me so much that has moved into my art practice. I get an enormous amount of personal, intrinsic satisfaction from making art, and I know that satisfaction is a result of a lot of hard work that was difficult. And that sense of personal satisfaction is where it begins for me. But there is another layer of sharing my work with an audience, and having other people engage with my work that is also hugely motivating to me.
Head to Velocio to see more!