To think that the most popular brand in the cycling industry started off in the back room of Hendrickson’s Bicycles in Santa Barbara, CA is mind-boggling. But what brand is it? You’ll have to head to their new Facebook Wall to find out!

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To think that the most popular brand in the cycling industry started off in the back room of Hendrickson’s Bicycles in Santa Barbara, CA is mind-boggling. But what brand is it? You’ll have to head to their new Facebook Wall to find out!