During a visit to my hometown of Grand Rapids, MI this past summer I stopped in at Velocity USA, purveyors of finely shaped and colorful formed aluminum. Jill Martindale – resident endurance racing aficionado and winter weather lover – graciously took time out of her day to show me around their manufacturing facility. I’ve been a fan of Velocity for quite a while (still have a 20ish-year-old set of Deep Vs kicking around) and was very geeked out roaming around the factory with Jill, observing the precision processes that go into creating each rim and wheel build, and meeting the folks that make it all happen.
