Wahoo Fitness: The South Downs Way Video

Last summer 4 friends took on the South Downs Way – an ancient 100-mile ridgeline that spans the southeast coast of England. Starting in Winchester and finishing in East Bourne the historic chalk path has over 3500m of climbing and not a car in sight, just rolling steep hills as far as the eye can see. The South Downs was the training ground of UK cycling legend Sean Yates, the third UK rider to wear the Yellow Jersey. Now his son Liam Yates carries on the tradition, joined by mates Neil Philips, Sophie Edmondson, and Anna Mcleod. In these strange times of isolation, this short film is a reminder to all of the simple joys of cycling with friends. A joy that for the time being must remain a memory. Please do not travel to the South Downs during this period of lockdown, it is a beautiful ancient land and it isn’t going anywhere.

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Wahoo Frontiers Episode 2: Peter Stetina

Riding is fun. Racing should be fun. But it’s hard to remember that when focusing on wins and watts, podiums and purses. It becomes exhausting. So there’s a new breed of professional athletes choosing to transition away from the status quo. And though they possess the racing pedigree of their peers, they want to experience the joy of racing again. They’re forging a new Frontier in professional sport. With fresh legs, they’ll define success differently and apply a savvy entrepreneurial spirit to build a career on their terms. One based on performance, and most importantly, fun.


Seeking New Frontiers with Wahoo and Ian Boswell

After a successful career racing the European pro circuit on teams including Trek-Livestrong, Team Sky, and Katusha-Alpecin, American pro cyclist Ian Boswell has decided to transition from the road calendar to a new challenge — racing for Wahoo Fitness on a circuit of his own design that will include gravel and endurance mountain bike events. Boswell will be chronicling his move from road to gravel racing in Wahoo’s new ​Frontiers campaign​ that will include podcasts and video episodes.