Riding is fun. Racing should be fun. But it’s hard to remember that when focusing on wins and watts, podiums and purses. It becomes exhausting. So there’s a new breed of professional athletes choosing to transition away from the status quo. And though they possess the racing pedigree of their peers, they want to experience the joy of racing again. They’re forging a new Frontier in professional sport. With fresh legs, they’ll define success differently and apply a savvy entrepreneurial spirit to build a career on their terms. One based on performance, and most importantly, fun.
After a successful career racing the European pro circuit on teams including Trek-Livestrong, Team Sky, and Katusha-Alpecin, American pro cyclist Ian Boswell has decided to transition from the road calendar to a new challenge — racing for Wahoo Fitness on a circuit of his own design that will include gravel and endurance mountain bike events. Boswell will be chronicling his move from road to gravel racing in Wahoo’s new Frontiers campaign that will include podcasts and video episodes.