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Homelands

This project has all the feels:

“Velocio Ambassador, Gregg Deal, found cycling first as a mountain bike racer growing up in Park City, Utah during the mountain bike boom of the 1990s. Today, the 46 year old father, husband, artist and activist lives in Colorado Springs and uses riding to inform and infuse his professional life.

To that end, we’re proud to collaborate with Gregg on a custom benefit jersey bearing his art and benefiting The Sovereign Bodies Institute for Missing and Murdered Indigenous Women, Girls and 2 Spirit and Illuminative, which aims to increase Indigenous representation in media. 100% of the profits from this jersey will be donated to these organizations.

We followed Gregg on a ride from Truckee, California to the Pyramid Lake Paiute Reservation, a 742 square mile plot roughly 35 miles northeast of Reno, Nevada. What we saw was the unique connection to place, an intimate look at Indigenous culture and a tie to bike that is rarely seen.”

Check out the limited edition jersey and more photos from Greg’s ride at Velocio!

Radar

The Trouble with Bike Apparel

Velocio’s newest video has something we can all marinate on for a bit:

“In our push to find a better way, we’ve found the trouble with bike apparel and sustainability. We speak to industry experts on where bike apparel can move forward and the path we’re taking to improve our supply chain, sourcing and manufacturing. See our documentary to learn where you can demand more.”

Read more at Velocio.

Velocio’s 2021 Unity Campaign Jerseys are For an Environmental Cause

Radar

Velocio’s 2021 Unity Campaign Jerseys are For an Environmental Cause

Each year, Velocio launches a unique Unity campaign, consisting of mens and womens jerseys, all centered around an environmental theme. This year’s jerseys feature a design inspired by the landmasses affected by rising sea levels.

100% of the profits of this year’s jersey will support one of three climate-focused, nonprofit partners (chosen by you at checkout); The Environmental Justice Foundation, 350.org and Protect Our Winters each share in a mission to address the climate crisis.

See more at Velocio!

 

Velocio’s Unity Project: A Fundraiser for Coronavirus Re-Up

Radar

Velocio’s Unity Project: A Fundraiser for Coronavirus Re-Up

Remember the Unity Project from earlier this year? Well, after much demand, Velocio has re-issued these fundraiser jerseys.

This year’s Unity Jersey is aimed to give aid to those who need it in these times. 100% of the profits from the effort will support three non-profit organizations. Save the Children / No Kid Hungry, Project C.U.R.E. and The Coronavirus Relief Fund, all crucial nonprofits aimed at stemming the impact of COVID-19.

This limited release is pre-order only. Order by August 23rd, shipping by October 15th

Check out all the information and pre-order now at Velocio.

Velocio’s New Lisa Congdon Collection and Interview

Radar

Velocio’s New Lisa Congdon Collection and Interview

Lisa Congdon is an artist, who Velocio pinged to design a collection for them. Well, the whole project looks great but their interview and process images really bring it home. It’s always great to read about lesser-known artists in this industry.

There’s a natural connection between the process in cycling and in art. Can you speak about how one might inform the other? Related, you’ve built a successful business from being perseverant and thoughtful, hallmarks of any longtime rider. What drives you in your work?

I think the same drive, discipline and determination required for cycling and other sports are required for art making. I use a lot of sports analogies when I talk about the creative process, because there are so many similarities. You have to not only show up, but you also often have to move/create even when the conditions aren’t perfect or you feel like crap. Some days you feel in the flow, others are a struggle. Practice is at the heart of getting better. Athletics has taught me so much that has moved into my art practice. I get an enormous amount of personal, intrinsic satisfaction from making art, and I know that satisfaction is a result of a lot of hard work that was difficult. And that sense of personal satisfaction is where it begins for me. But there is another layer of sharing my work with an audience, and having other people engage with my work that is also hugely motivating to me.

Head to Velocio to see more!

5 Questions with Rebecca Rusch

Radar

5 Questions with Rebecca Rusch

Velocio recently sat down with Rebecca Rusch, the pro cyclist turned bicycle adventurer about her life, her career, and her aspirations in a 5-question format interview.

You’re an icon in the culture of riding and you have a committed following. How does the bike community inform your life and what are your goals for contributing to it in the future?

The bike community has become my tribe and provided more gifts in my life than I can list here. Through the bike, I’ve found the tool to fuel my curiosity, my wanderlust, my motivation, to form human connections and build a meaningful career. The bike is an iconic tool for exploration that is understood and embraced worldwide. I found my husband through the bike, my family, myself and my purpose.

There are some gems in there, so be sure to check it out at Velocio!

Velocio Fly Bib Shorts for Women

Radar

Velocio Fly Bib Shorts for Women

For women, nature breaks can be a real pain when it comes to bib shorts. Velocio’s Fly bibs look to resolve that with a unique design, allowing the bibs to be unzipped and dropped when you’ve gotta go. Check out more information at Velocio. Has anyone tried these?

Cold in the Mountains with Ted King

Reportage

Cold in the Mountains with Ted King

Los Angeles is warm and sunny all the time. Los Angeles is not warm and sunny all the time. Both statements are half-truths, the problem is one half can swing against your favor in an instant. That instant being when you head into the Angeles National Forest, chasing sunsets. Ted King is an east coaster. Granted, he’s raced all over the world but his home is the east coast. So when he made a trip out to California recently, he was surprised at how warm it was in the city. I warned him though, once we start climbing up into the mountains, it’ll be freezing. Guess what? It was cold. We were cold. Then the sun set and it was even colder. Luckily, warmth was just around that last bend coming back down Highway 2.

Enough environment… Our agenda was pretty clear and it should be obvious to you all: shoot photos of Ted to announce his new partnership with Velocio, an apparel company specializing in high-tech, race-fit apparel without super flashy graphics and gimmicks. You see, once you retire from professional cycling, you can’t just walk away from the sport. Ted loves to ride bikes and he wants to partner with like-minded companies who make products that he wants to use full-time. Assignments aside, I was just stoked to spend some time with Ted and show him some local rides. His bike was really dialed, his attitude, even more and don’t let Ted fool ya, he’s still fast as ever. Or maybe it was just my 30lb camera bag causing me to lag behind. Yeah, that’s it…

Velocio has an in-depth feature on Ted at their site, which you are more than welcomed to go read. In fact, you should because yes, while it is marketing, it’s true-to-form, real life Ted King. Head to Velocio to check it out and see more photos in the Gallery.

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Follow Ted on Instagram and follow Velocio on Instagram.