#sarah-sturm

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Sarah Sturm: The Traka

Reportage

Sarah Sturm: The Traka

Traveling overseas to race 360 kilometers in the midst of the demanding schedule of the Lifetime Grand Prix might not sound like the best strategy from a strict performance standpoint. Sarah Sturm writes about what else fed her motivation to line up for Europe’s most popular gravel race and why toeing the line at The Traka in Girona was, actually, exactly what she needed. Read on for Sarah’s reflections, a film by Benjamin Kraushaar and Dylan Stucki, and photos by Alex Roszko from her very long day.

Grav.elle Launches Today

Radar

Grav.elle Launches Today

Grav.Elle, a gravel cycling resource site for women, by women, has launched today and one of their first stories features our friend Sarah Sturm:

“Ever since I was a little kid growing up in Albuquerque, I remember always wanting to do things differently. That same mentality has morphed into my adult life for better or worse, and when I started my journey into the world of cycling I felt real friction. I got into cycling, specifically racing road and cross when I was in college. I remember seeing and learning from my peers all of these ways to be an athlete. Eat this, do this, don’t do this. And for years I subscribed to that; I wore what I was supposed to wear, I limited what I ate, I trained, I raced and I wasn’t really having that much fun.

So I quit.”

Head to Grav.elle to read the full story.

Rapha Sponsors Sarah Sturm and Lael Wilcox and Launches Women’s Instagram Channel

Radar

Rapha Sponsors Sarah Sturm and Lael Wilcox and Launches Women’s Instagram Channel

Rapha is growing their support for women and not just professional cyclists. Today the brand announced its sponsorship of two charismatic personalities, Sarah Sturm and Lael Wilcox. Both of these women are great representatives of the gravel/adventure/touring market and we couldn’t be more stoked for them. Rapha also launched a women’s Instagram, so keep an eye on that for more updates as events warrant.