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NAHBS 2019: Santa Cruz 650b and 700c Reserve Wheels for All Road Bikes

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NAHBS 2019: Santa Cruz 650b and 700c Reserve Wheels for All Road Bikes

When it comes to carbon MTB wheels, Santa Cruz’s Reserve line is quite the deal. With modern rim profiles, minimal branding, and a lifetime warranty, they’re hard to pass up. All they needed to do was offer their rims in dropbar, or all-road friendly shapes. At NAHBS 2019 they did just that, now offering 700c and 650b Reserve Rims, with the same warranty as their MTB rims, all for a retail of $599 a hoop. See more features below.

A Hardtail for Hypebeasts: Supreme x Santa Cruz Chameleon

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A Hardtail for Hypebeasts: Supreme x Santa Cruz Chameleon

Do not adjust your phone, pad, laptop, or desktop computers. This is a real collaboration and you know what? I think it’s awesome. In a completely surprising move, Supreme, purveyors of random wares and streetwear, have teamed up with Santa Cruz Bicycles on a limited edition Chameleon hardtail. Check out the preview at Supreme and expect this to “drop” shortly. Thanks to Johnnie Davis for the heads up! Rumor has it retail will be $2,500.

Check out our review of the Santa Cruz Chameleon in the Related sidebar.

Help the Sierra Trails and Win a Bronson in this Year’s $5 a Foot Fundraiser

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Help the Sierra Trails and Win a Bronson in this Year’s $5 a Foot Fundraiser

You don’t have to live in California, or ride trails in the Sierra, to help the Sierra Trails raise money for their efforts. This year’s $5 a foot fundraiser throws a custom, special edition Santa Cruz Bronson in the ring for a prize.

If you’re not already familiar with $5-Bucks-a-Foot, it’s the Butte’s annual fundraiser where people buy feet of trail ($5 = 1 foot) to enter themselves for a chance at win a Santa Cruz bike. Over the years, $5-Bucks-a-Foot has raised more than $300,000 in funds that have built amazing new Lost Sierra trails like Mills Peak. Enter to win at Sierra Trails and we’ll see ya at Downieville in two weeks!

Check out more photos of this handsome Bronson below!

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The Syndicate Takes to Les Gets

Crankworx Les Gets is the backdrop for the latest video from the Syndicate, Santa Cruz’s downhill team. Check it out for some behind the scenes from Jason Marsh and PA Roche as the legendary Steve Peat tries to wrangle them to a common goal: domination.

Riding Mountains on the New Santa Cruz Bicycles Bronson and 5010 in Los Angeles

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Riding Mountains on the New Santa Cruz Bicycles Bronson and 5010 in Los Angeles

Tyler wanted to get a limited slip differential installed in his Volvo 142. The problem is, Tyler lives in Santa Cruz where he works for Santa Cruz Bicycles in the design department, and the Volvo experts were down in Long Beach. No one wants to drive from Santa Cruz to Los Angeles on the weekend, and the shop was closed then anyway, so what’s a dude with a slick Volvo to do? The genius of this whole ordeal was that Tyler, and David – two design department dudes at Santa Cruz Bicycles – were able to convince their bosses to let them ride the newest bike models down in Los Angeles, allowing Tyler’s car to get worked on while we shredded some of the area’s best trails. I’m sure it didn’t hurt to have me offer to show them around, ride the new bikes and obviously tell a story about the whole shindig. Sure, this is about the bikes, as much as it is about showing Tyler and David Los Angeles’ best trails in a condensed, two-day experience.

Playing host in Los Angeles is as much fun as it is hard work. Hard in the sense that these are my local trails that I ride quite frequently, so seeing the “new” in the familiar can be photographically challenging. Add to that, technically I’m injured. I found out right before the guys rolled into town that my pinky was indeed broken from a collision with a Prius’ side view mirror one day while I was riding home. That incident happened almost a month prior. Bummer for me, my bike control, and the potential to have a full-on shred fest, but I was so excited to ride the new 5010, so I sucked it up, taped my finger, and clipped in…

Tristan Rawlence’s Loaded Santa Cruz Highball for the 2018 Tour Aotearoa Brevet

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Tristan Rawlence’s Loaded Santa Cruz Highball for the 2018 Tour Aotearoa Brevet

Tristan Rawlence’s Loaded Santa Cruz Highball for the 2018 Tour Aotearoa Brevet
Photos and Audio captured by Sven Martin, intro by John Watson

The preparation for ultra-endurance bikepacking events is of mind, body, and bicycle. The latter of which there is no shortage of interest in, both in terms of this website’s audience and my own curiosity. I’ve seen a lot of various gear setups over the years, from Trans America winners taking on 1000 mile road rides, Baja Divide rigs, Stagecoach hardtails, Tour Divide and everything in between. There’s something magical about a fully loaded bike, especially when the owner has put so much thought into every detail, specifically, gear selection.

Photographer and all-around badass Sven Martin caught up with Tristan Rawlence, prior to his departure for the 2018 Tour Aotearoa Brevet, a 3000km brevet which traverses from Cape Reinga at the Northern tip, to the Bluff at the Southern tip in New Zealand. Not only did Sven bring a camera to document Tristan’s setup, but some great audio equipment, which makes for an extremely interactive experience and quite frankly, something entirely new and exciting for the Radavist.

The Santa Cruz Bicycles: Back On Trail – A Trail Campaign for Santa Rosa and Santa Barbara

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The Santa Cruz Bicycles: Back On Trail – A Trail Campaign for Santa Rosa and Santa Barbara

When disaster strikes, it’s great to see brands in the cycling industry come together for the greater good and in the case of our recent fires here in California, Santa Cruz Bicycles teamed up with a number of California-based companies on a month-long fundraising campaign. These brands include FOX, Shimano, White Industries and WTB, together their efforts will benefit the Redwood Empire Mountain Bike Alliance (REMBA) and the Santa Barbara Mountain Bike Trail Volunteers (SBMTV), who will each spearhead reconstruction efforts in their respective regions.

Enter at BackonTrail.org, see the full details and more photos of these beautiful Santa Cruz Bicycles below!

Eric Koston Rides a Santa Cruz Stigmata

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Eric Koston Rides a Santa Cruz Stigmata

I tell ya, GSC has a lot of amazing customers, but this whole moment stoked me – and I’d imagine 13-year-old me – out. Now if we can just get Eric Koston out on some rides…

Also, I missed posting a Throwback Thursday post, where I’ve been uploading ‘lost’ entries from 2015 back on the site after our server deleted our 2015 image bucket. So check out the original Stigmata Review in the ‘related’ entries to the left.

A Bike That Really Stands Out: the Santa Cruz Chameleon 27.5+ Hardtail

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A Bike That Really Stands Out: the Santa Cruz Chameleon 27.5+ Hardtail

Chameleons don’t actually change color to “blend” into their surroundings. Contrarily, their colors are used to mark territory, attract mates and display moods, often resulting in these unique lizards “standing out” more than blending in. The Santa Cruz Bicycles Chameleon adheres to this logic, standing out from many of the other production hardtails on the market but before we get ahead of ourselves here, and lizard anecdotes aside, when I first saw the newly-designed Chameleon last year it checked a lot of boxes and left me with a few questions.

Sure, Santa Cruz is saying the chameleon is a master of adaptation, which metaphorically makes a lot of sense. This bike can really do a lot, but isn’t that the nature of hardtails in general? For me, my thoughts on the Chameleon stem from its legacy, its updated design and most importantly, to a lot of people, the cost.

Ante Up! Ride That Trail! Ante Up! Put Time Into That Trail! – Kyle Kelley

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Ante Up! Ride That Trail! Ante Up! Put Time Into That Trail! – Kyle Kelley

Ante Up! Ride That Trail! Ante Up! Put Time Into That Trail!
Words and photos by Kyle Kelley

A little while back, Kyle took Adeline down to Santa Cruz, California to ride some trails and hang out with Amanda, who works for the Mountain Bikers of Santa Cruz. Currently, the team there is promoting their Ante Up trail campaign, so I suggest you check it out!

After finishing up with all the Grinduro antics this year, Adeline from Mercredi Bikes and I decided to head down to Santa Cruz to see friends and ride mountain bikes for a few days. Amanda Schaper and Scott Chapin said we were more than welcome to stay with them, but they wouldn’t be able to ride with us because they would both be working. Adeline and I were pretty disappointed, but Scott th2:30 PMd us that Santa Cruz Bicycles does a factory tour every day at 2:30PM, and we were more than welcome to come by for a visit. Then it clicked, I remembered seeing that Santa Cruz was doing a raffle with Mountain Bikers of Santa Cruz (MBOSC), a trail advocacy group in Santa Cruz! And guess what’s special about MBOSC…that’s where Amanda works! Well…that’s not the only thing that is special about them, but that’s what got me thinking there should a be a story on The Radavist about this bike brand that supports trail advocacy and the people behind building and maintaining the mountain bike trails of Santa Cruz!

Chris King and Santa Cruz Commemorate Jonas Johnson’s Life with a Harrys Hoard Contest

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Chris King and Santa Cruz Commemorate Jonas Johnson’s Life with a Harrys Hoard Contest

Jonas Johnson passed away earlier this year. He was a smiling spirit at Chris King and was loved by many in the industry. For me, I always looked forward to hanging out at tradeshows with him and I was shaken by the news of his death. Chris King and Santa Cruz are looking to raise money to support HarrysHoard.com. Here are the details from Chris King and see more photos of the bike below:

“Win this bike and more prizes while supporting a great cause at harryshoard.com!

A 12-year employee of Chris King, Jonas Johnson passed away this year. He leaves behind his wife, two young children and a baby due in a few short weeks. We’ve gathered prizes Jonas would have loved and you can win them while supporting Jonas’ family.

Up for grabs is a custom Jonas inspired Santa Cruz 5010 (large), with Fox suspension, ENVE wheels, bar, and stem, Shimano XTR, SDG Shibuya saddle, Continental mountain king tires, and Chris King Matte Punch components! We also have a collection of Oakley glasses made for the Rio Olympic athletes, a Moots Ti stem and seatpost, a Fox Prorfame helmet and kit, and three Oakley backpacks! Enter now at HarrysHoard.com

$10 gets you a ticket, $50 gets you ten. Don’t miss out on this opportunity! See more photos of this beautiful, unique bike below.

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Danny MacAskill Gives Santa Cruz’s Reserve Carbon Wheels a Beating

In the past, carbon wheels have been prohibitively expensive for many riders and Santa Cruz is looking to fix that. Their new Reserve carbon wheels with DT-Swiss 350 hubs retail for $1599 and or with Industry Nine Torch Hubs for $1899, with a lifetime warranty. But, the main question is, can these wheels withstand real riding? Well, Danny MacAskill takes them out for an afternoon ride…

See more information on the Reserve Carbon Wheels at Santa Cruz.