As the person behind the marketing of a small brand, I typically have a strategy that I like to think of as, “appear bigger than the bear.” As a tiny brand hustling to compete with some very large brands, we aim to appear larger than we are. My theory is that if we want to be competitive, we need to look like a worthy competitor. You know, if you need to scare off a bear, you should try to look bigger than the bear. The current situation has led me to take pause and give up the ruse. Sometimes there’s more to the story than super sexy photos of bikes. I don’t know about anyone else out there, but I am getting lonely here in my home office. I miss my co-workers. I miss shooting hoops in the warehouse in the afternoon and walking to get a slice of pizza, making awkward small talk in the pizza shop.
Got a gravel bike with 650b tires up to a 2.2 and would like some sleek fenders to go on your build? Look no further. This week, we’ve teamed up with Portland Design Works on a giveaway for their 650 Beast fenders. All you gotta do is enter your email for a chance to win! Head to Portland Design Works for the giveaway and check out the details on the 650 Beast fenders below.
Los Angeles has some incredibly diverse riding. For those wanting to see the sights and sounds of the city, or to find solitude in the mountains, there’s something for everyone. Portland Design Work‘s new video showcases just that.
Portland Design Works takes us on a ride on the various terrains surrounding their home base of Portland, Oregon to showcase some of their products many uses.
We love hosting giveaways as much as you love winning free stuff! This time, we’re working with Portland Design Works to hook up your winter commute. There are two prizes, one valued at over $2,500 and the other over $600. All you’ve gotta do is sign up with your email address. Head to Portland Design Works to enter and good luck!
While we might be based in Los Angeles, the land of little rain, we still appreciate good fenders. The folks at Portland Design Works have pulled together a sweet fender giveaway for the readers of the Radavist. Simply sign up at Portland Design Works for your chance to win!
I love playful bicycle accessories, especially ones influenced by Japanese culture. Portland Design Works’ newest bottle cage is a side-access cage, made from a single sheet of lightweight 5052 alloy. Cut in the shape of a Maneki-neko (Japanese for “beckoning cat”), known worldwide as the “Lucky Cat.” They’re currently sold out, but you can back-order one from your local PDW dealer.
“Between February 7-14th, we’re donating 100% of our sales of the ACLU.
The bicycle is a simple tool – a couple of circles and triangles that enable self-propulsion. But those of us that ride them know that they’re more powerful than their design suggests. We know that the bicycle can power revolutions – those in our legs, in our hearts and minds and in our communities. We’ve witnessed their positive impact in the past and are hopeful for the change they will bring to our future. Bicycles are machines of freedom.
The American Civil Liberties Union is also a machine of freedom, a non-partisan organization that works to protect and defend the rights and liberties which have been guaranteed to us in our country’s Constitution. In support of the important work the ACLU is doing we’re donating 100% of our sales to the ACLU for the next week – Tuesday, February 7th thru Tuesday, February 14th.
Want to help? That’s easy – over the next week, shop for something for your machine of freedom and we’ll donate your purchase to the ACLU machine of freedom. It’ll be a beautiful cycle of support! Or, you can choose to donate directly to the ACLU Foundation. “
Remember when 400 lumens required a battery pack? We’ve come a long way in terms of on-the-bike, self-contained lighting and the The City Rover from Portland Design Works looks like a great option for those looking for a high-powered urban commuter light.
Available in 400 and 200 lumen models.
See more at Portland Design Works.
Our friends at Portland Design Works really know how to party! If you’re in the Seattle area and want to help out, then head to PDW for more info.
Portland Design Work’s newest accessory is a “wiser” bottle cage, dubbed the Owl Cage.
Not just for nocturnal use!
The fourth annual PDW Omnium took place on May 30, 2015 at the beautiful Alpenrose Velodrome in Portland. Everyone enjoyed an afternoon of track racing, eating burgers, hot dogs and ice cream floats. Big ups to Clint Culpepper and to all the racers for another successful year of the event.
Portland Design Works recognizes niches within niche markets. Like for example, a portable fatbike pump. High volume tires are a pain in the ass to inflate on a trail and The Fat Stevens™ is capable of tackling even the most rotund tires… Check out more at the Portland Design Works Kickstarter, which includes a special edition carrying case by Blaqpaks and see some photos below.
No plans this weekend? Like riding trails? Portland Design Works has the perfect weekend getaway planned for you…
A few people have requested photos of the lighting setup on my Geekhouse Woodville tourer. My view on lighting is pretty simple: throw a big beam where you illuminate not just your bike but the road around you. The Portland Design Works Aether Demon USB light is mounting via the included seatpost clip, but I removed the ring and just attached the clip straight to the rack mount on my bike. Most all lights come with a seatpost mount. I’ve found this method to not only be more secure than a seat stay mount, but much more successful at lighting the surface of the road, increasing visibility.
This position puts the light low and to the inside of the road, assuming cars are driving on the right of the road. If I were in Australia or UK, the light would be on the reverse. The same goes for my Edelux front lamp, which is under my Wald basket.
So is this what holiday parties look like in Portland? Looks good to me!
Ever wonder what makes the crew at Portland Design Works tick? Well, check this out…
Portland Design Works introduces their new USB charging commuter lights, the Lars Rover™ in 650 and 450 lumens. Each light has five modes, depending on how you want to use them. For me, a 2 hour battery life on light like this seems pretty good, especially coming from a lamp without an external battery pack. That takes it out of the strictly commuter, blink light mode into some trail romping.
Looking good, PDW.