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Thoughts on Boycotting Cycling Brands

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Thoughts on Boycotting Cycling Brands

A few years ago, in an attempt to expand their outdoor market, a large umbrella corporation, based in Utah, purchased a number of cycling companies based in California. This news was anything but private. In fact, many cycling news sources covered the purchase and the information has always been public. The people working at these companies had no control over this move and since it happened, there has been all kinds of upheaval at each brand. It marked a sea change for everyone involved.