The Search for ATB Episode 1: Howes Divided on the 2023 Tour Divide

What is the “Spirit of ATB?” And how/why should we catch it, assuming we want to? Those questions and more will be answered in a new series that we’ve partnered with our friends at Mythical State Of to create called The Search For ATB. A little bit Parts Unknown, a little bit Alone, a little bit Donut Media, and a little bit National Geographic, The Search For ATB will explore the people, places and things that make all-terrain culture so compelling and inspirational. And FUN. From underbiking and the art of pushing your bike, to interviews with legends and questionable infographics, The Search For ATB begins now!


Live TODAY: All Terrain Bicycle Challenge – Flèche It Out

Watch the ATB Challenge: Season 2 – Fleche It Out, a one episode, one hour look into six teams from around the world taking on the most extreme ATB route of their own design, and decide which team pushed their Physical, Spiritual, Mental and Emotional limitations the hardest.

The winning team receives:

3 sets of ENVE Wheels
3 “One Year’s Supply” of Fat Tire Ale.
3 Mission Workshop / Acre Supply ATB kits.
3 Mythical State Of ATB kits.



Tell us which team you think pushed their P*S*M*E the hardest and tell us why. The three best comments will win something truly transcendent from Mythical State Of’s Outdoor Culture Arcade.


West Skincare and Mythical State Of

In their latest video, Mythical State Of takes a look at the newly-launched West Skincare, a company that utilizes plant and mineral-derived ingredients, including plant extracts, stabilized vitamins, phytonutrients, antioxidant-rich plant extracts and other natural ingredients proven to be bio-effective. Learn more about West Skincare at their website.

Bicycles are Not Weapons, No Matter How Aggressive the Head Angle


Bicycles are Not Weapons, No Matter How Aggressive the Head Angle

Kyle von Hotzendorf wrote a piece for Mythical State Of and we wanted to share an excerpt. If you like this sample, check out the full article at MSO.

Here is a list of weapons: brass knuckles, nunchucks, daggers, spears, swords, baseball bats wrapped in barbed wire, Colt 45, Bazooka, F-35, Triton Class nuclear submarine, revenge porn, and slurs.

In contrast, here is a list of non-weapons: stuffed animals, Hallmark cards, watermelons, file cabinets, water slides, oil filters, tomato starts, the color yellow, the sound of turtles swimming, orange-haired Troll Dolls, wakeboards, hedgehogs, duvet covers, tennis visors and bicycles.


Project Y

This just in from the Mythical State Of…

“It’s part of our shared, universal human experience. It’s been with us since the very beginning, it’s as old as fire. The Greeks discovered it. Modern Philosophy was invented, in part, to study it. In the absence of hunting and gathering and the need to survive old-school-style, in this post-industrial age of communication and virtual everything, it’s more ubiquitous and relevant than ever. But still, nobody really knows what it is or why it’s a thing. Nobody can say with certainty why humans—Subject Athletes—are compelled to push their Physical, Mental, Spiritual and Emotional limits without causation. Until now.

Until we made a feature-length science documentary to finally answer the question: What’s the deal with endeavors and sports and activities commonly referred to as “Type 2” or “Latent Fun™”?

We interviewed Scientists, Rabbis, Nutritionists, Anthropologists, Jungian Dream Therapists and a host of other experts with various fields of expertise. And we experimented on a control group of “Subject Athletes” while they trained and raced the Dirty Kanza 200, the world’s premier Sucks Event. And we put it all in a movie and that movie is called PROJECT Y.”

See more at MSO!