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LifeCycle’s Amazing Award-Winning Ad Campaign

Radar

LifeCycle’s Amazing Award-Winning Ad Campaign

This is too good. I love the topography lines made from chains and the map at the top. So creative, no wonder it won two golds:

“How often does a good ad comes along? and how often does a small local business get a chance to work with an award winning agency? LifeCycle had the opportunity to work with a team of great creatives from DDB Singapore led by Thomas Yang and Andrew Hook  (Creative Directors), whom created the LifeCycle’s outdoor and print ad campaign titled “Terrain”, “Roadmap” and “Cityscape”. The ad campaign was awarded 2 golds, yes not 1 but 2 GOLDS in the outdoor category! Kudos to the great team for the commitment, creativity and sharing the common passion with LifeCycle. Thank you for putting LifeCycle on the same page with international brands and spreading our passion with the rest of the world.”

LifeCycle

Matt Reyes for Specialized

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Matt Reyes for Specialized

I met Matt and the rest of the Wheel Talk guys at Interbike two years ago, right before they announced they had been working with Specialized on their P-Fix 26″ fixed freestyle completes. In those two years, fixed freestyle has grown and grown and grown. Hats off to Matt for hustling hard and matching his riding with his positive attitude.