Outride’s growing presence in cycling has lead to its first-ever social media campaign dubbed #Outridetogether. Read all about this project below:
Outride is excited to announce the Outride Together Campaign. A national, year-long campaign calling on the cycling community at large to join them in generating more miles, more riders, better health, and stronger communities. This campaign is a call to action inviting industry partners, students, educators, ambassadors, and riders across the globe to demonstrate what we can #OutrideTogether.
You may have seen the Outride Together x Roka campaign recently, in an effort to gain momentum, information and gauge the interest of this campaign, Outride initially set a goal of 5 Million miles for 2021, in their first effort they and the cycling community had a collective mileage count of nearly 13 million miles.
Alongside new industry partners and the community, Outride’s goal with #OutrideTogether is to cultivate a passion for cycling and make the world a more inclusive and equitable place. Open to all riders, Outride invites athletes and novices, adults and youth, to ride with them. The easiest way to contribute is to join the Outride Strava club and log your miles.