Over the past couple of months, we’ve looked at a few bike shops with very unique business models. From opening their stock up as a rental fleet, to stocking only Rivendell and Bob Dylan, and roadside attractions, looking to recycle as much as possible, we’ve run quite the gammut of business models this summer here on the Radavist. Another shop that I recently documented was Santa Fe’s Broken Spoke and they’re doing something unique in the modern internet sales versus the Local Bike Shop climate…
Broken Spoke has been around Santa Fe for a while, specializing in service and stocking extensive catalogs of mountain bikes, road bikes, touring bikes, commuter bikes, and more. What is most impressive about Broken Spoke, aside from their massive service area, and cafe is their stock. I haven’t walked into a shop with this much stock in some time. Hanging from the rafters is every size and color of every Surly model. It is wild. They’re really using their ceiling’s real estate.
You know that saying from Field of Dreams “if you build it, they will come?” Well, if you stock it, they will come. Customers come from all over the USA to test ride and buy bikes from Broken Spoke. It doesn’t hurt that Santa Fe is an exceptional destination for vacations. Broken Spoke has an extensive stock of Oveja Negra bags, tires, accessories, apparel, and everything you need to get rolling around Santa Fe and beyond. The shop also is an information hub for local rides, with extensive knowledge of the surrounding mountain bike trails and their condition.
The next time you’re in Santa Fe, swing through Broken Spoke, stay for a coffee, and say hello!
1426 Cerrillos Rd.
Santa Fe, New Mexico
Monday – Friday 10am-6pm
Sunday – Out Riding!