Photos by Arthur Alvarez
Danish brand Pas Normal Studios have been making waves in the cycling apparel and accessories world since their launch with their minimal designs and precision fit. Today, we look inside their new Pop Up in San Francisco and gain more information inside this clean, minimal, yet beautiful space. Read on below.
The San Francisco location will bring together many aspects of Danish design and culture and allow cyclists to check out the distinct designs, excellent touch, and application of highly technical materials in-person rather than online. April historically is full of cycling’s classic one-day races including Liege-Bastogne-Liege, Paris Roubaix and Flanders. Pas Normal will be hosting viewing parties of all the spring classics in partnership with Flobikes, all accompanied with traditional Danish coffee and pastries. Concurrently, Pas Normal will also launch a shop-in-shop in Scottsdale based retailer Regroup Coffee & Bicycles. With all this momentum, the young brand is bringing fresh inspiration and influences from Europe to American cycling communities.
Pas Normal Pop Up Shop
149 Gough St. San Francisco, CA 94102