Design Within Reach: Guts and Great Design with Richard Sachs Oct 23, 2018


Photo by Brian Vernor

Design Within Reach is the a sponsor of the Richard Sachs Cyclocross Team this year and on their blog, they’ve pulled together a piece on what it means to race ‘cross.

What’s special about Richard Sachs’ bikes?

“Richard is what’s most special about the bikes. Riding a Sachs isn’t just riding a bike, it’s being part of a group that appreciates doing things differently.” – BrittLee Bowman, CX racer

Check out the whole feature at DWR’s blog!

  • Daniel Smith

    Leave it to the Richard Sachs CX team to have Herman-Miller as a co-sponsor. Pretty awesome. Do the racers get sweet swag like an LCM chair…?

  • somebody_aight

    If only their furniture was within reach.

    • I worked as an architect for 10 years and we worked extensively with DWR / Herman Miller. DWR is in reach when you consider the cost of working with a high end designer. It’s in reach because it’s mass produced and available. If you were to contact a designer and ask them to make you a bed, it’d be way more expensive… “in reach” within context.

      • somebody_aight

        Last year I had a custom ordered couch (chose all the dimensions, fabric, legs, etc) that was made in downtown LA for less than 1/3rd of DWR’s price. Most of DWR’s designs are rehashed classics, many of which I love, which don’t require too much design work. Ligne Roset and Roche Bobois are similar in price but offer original designs and don’t purport to be “in reach.” I don’t want to be a hater, but DWR’s name really irks me. Nonetheless, thanks for the great site and content. I’ve loved the influx of hardtails on the site these past couple years.

        • Yeah, I have Modernica CS record storage. Made in LA, customizable, with a long wait list. Yet DWR has it in stock. It’s all relative I suppose.

          • DaveB

            I worked in SF when DWR started and after moving to LA designed DWR stores for their pre-IPO rollout. The name actually stems from their original business model, nothing to do with costs or perceived value. Before DWR, if you wanted to buy a piece of designer furniture you had to go through a design professional and then wait months for it to be manufactured. DWR was the first to open showrooms where anyone could walk in and purchase designer items that were already stocked.

            IMHO, its ok to be a hater. They lost their way and ended up knocking off the very designers they claimed to support, respect and basically built the company on.

            As a side note, after Rob Forbes walked away from DWR, he started Public Bikes. https://publicbikes.com/

      • terriblemcnaughton

        What was your area of practice John? Residential, commercial? I’m in public design and DWR is a budget buster and a half, even Herman Miller’s office furniture pushes FF&E budgets to their limits. It wouldn’t make sense to use DWR anyways for public projects. I am just curious.

        • We did high, high end, modern residential – and a few public works too! But mostly high end stuff. We didn’t spec a lot of DWR or HM since a lot was custom, but when we did it was wayyyyy cheaper than getting a furniture designer to make something. That was in an era where a lot of custom furniture shops in Dumbo. More shops than strollers these days.

  • Brian Vernor

    One of the best combinations of a bike team and a non-endemic sponsor, rivaled only by NORBA and Nutter Butter in the 90s. The overlap in design principles between RSCX and DWR/HM/Rapha makes them a great match. There will certainly be more to come from this collaboration.

  • I love this collab, but the cap really bums me out… why wouldn’t you extend the red of the DWR logo all the way up the panel to match the other side?!?!?!