I wanted to share this article with you, outlining the financial decision of Vista Outdoors to sell off Giro/Bell/Blackburn, which the company states it had plans of doing so before the outcry a few months back.
“Vista’s firearms and ammunition sales had already been soft for several quarters when the company found itself in the spotlight following the Parkland High School shooting in February. On March 1, REI, MEC and some independent retailers said they would stop ordering Vista products because of Vista’s lack of response following the shooting. Although REI and MEC don’t sell firearms, they sold Bell, Giro, Blackburn and other Vista Outdoor outdoor cooking and water sports brands.
“We have been on this path … way before any of the noise came about eight weeks ago.” — CEO Chris Metz
In an investor conference call Tuesday, Vista Outdoor CEO Chris Metz said the canceled orders had little effect on the company. Answering an investor question, Metz noted that REI represents less than 1 percent of the company’s total sales.”
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