Ben Serotta Returns, Opens Serotta Design Studio Jan 11, 2018

With over 40 years of framebuilding experience under his belt, Ben Serotta couldn’t keep away from the industry after Serotta closed its doors, a few years back. Just this week, Ben launched Serotta Design Studio with two flagship bikes, the Duetti – a disc all-road bike, and the aModoMio – a classic, do-it-all road bike with clearances for 28mm tires. There’s so much more to the story of Serotta Design Studio, so head over to their site to discover more.

  • This is awesome, I’ll always be in support of Serotta – though I will say that I miss the old branding/logomarks. Would be cool to see those as an option, they were some of the best looking in the industry imo.

    • The old branding was THE best in the industry. Also ATMO.

    • Lanternerouge

      Paradoxically, he can’t: sold the company (and its IP) which then shut down. So I don’t think he has the rights to put his own name on the downtube, let alone the old logo. Sort of like Stephen Colbert being prevented from being “Stephen Colbert” by Comedy Central’s noncompete contract.

      The website also makes clear he isn’t repairing/repainting old Serottas and won’t be making those beautiful stems or forks, alas. Always hoped to someday be able to afford a custom ti stem for my Colorado CR.

      • Makes sense.

      • Ted Barbeau

        What size do you need? Someone is selling two Serotta stems over in the Paceline classifieds: “Got two titanium serotta stems, 1” threadless and 1” quill, they are both in great shape, both 0degree, both about 115-117mm long and both a snug 26mm clamp size (use spreader pliers , I am sure they are not 25.4mm). $100 each.”

        • Lanternerouge

          Bit short but thanks!!

  • nothingfuture

    I’m really happy to see this.

    Fingers crossed for a re-launch of the Colorado Legend Ti (my very favoritest Ti bike, ever)
    Fingers double-crossed I have the loot to afford one, too.

  • Ron Reed

    Based on what I see on the SDS site I’m not too excited by these new products. There don’t seem to be any stack/reach or head tube angle measurements on the geometry chart – the measurements I always go to first. A magical type of aluminum not used by anyone else? I’m dubious. The frames are made by contractors in Taiwan or N. America with his branding; is that correct? I missed out on his heyday and therefore don’t have the nostalgic love for Serotta’s past work to make these facts seem more appealing.

    • I can’t find anywhere on the site where the bikes are made. My initial thought would be NY, but I can’t find it in the fine print.

  • jeffs

    I am happy to see Ben still still going. My father had one built in 81 and 05. I had a used 03 Legend Ti for about 5 years before having an Erisksen Ti built last year.

    The AL frame set is surprising. Not sure if there is a legacy there. AL can be good, but is a marketing challenge now above some price point.

  • disqus_KDA7E9kOiO

    I put thousands of miles on my old Serotta, until the wheels literally fell off–chainstay fracture. I loved the style and the ride–although the front end could be disturbingly “compliant.” Even with its eventual failure, it felt like a great value.

    In contrast, I’m not sure what distinguishes these from what dozens of pretty generic companies are offering. You don’t even get the feeling that they thought about the look. I mean, why would you showcase your bikes with giant stack of spacers?