It’s tradeshow season and for companies like Bell, it’s one of the most important times of year for new product launches. Helmet design has changed a lot over the years and since the implementation of MIPS, helmets can now shed some layers on the inner lining making them lighter, safer and ultimately, more comfortable. That’s the case with the new Zephyr road helmet. Coming in 2017 and available in seven finishes, including a reflective “ghost” coating. See more details at Bell.